Joygame, founded in 2009 and titled Turkey's first gaming company, supports talented gaming studios both in terms of financing and knowledge. It develops and publishes many games that have achieved great success in international markets. Reaching millions of players with different products in pc, mobile and NFT game categories, Joygame aims to provide entertainment experiences to players across all continents with local content.

We are looking for “Growth Manager” for our strongly growing organization and needed qualifications are below.

Responsibilities

• Developing growth strategy and KPIs around user retention, target audience, and channel mix
• Driving user acquisition through performance marketing activity on major social platforms and 3rd party networks such as Unity, Applovin, IronSource.
• Optimize and track monetization channels to improve LTV.
• Testing various new channels for organic growth, coming up with innovative ideas and discovering new opportunities to increase traffic, conversion rate and user retention.
• Tracking attribution and overall data access to analyze key metrics including acquisition cost, quality of the traffic by source, and return on investment.
• Applying your marketing experience, statistical understanding, and technical skills to identify opportunities and validate hypotheses.
• Work collaboratively with other teams/departments/ ad network partners (e.g. Brand and Creative) to ensure collective and cohesive campaign execution.
• Constantly test new tactics, new campaigns, and new ad networks to improve the UA process

 Skills and Abilities

• 2-3 year of user acquisition experience working on mobile app, mobile gaming or related area 
• Proven track record of delivering customer acquisition growth and optimization across key metrics.
• Google Analytics and Google Tag Manager knowledge
• Fluency in English, with excellent written and verbal communication skills
• Entrepreneurial spirit and ability to remain positive, resourceful and improvise while working in a fast-paced environment.
• Strong data analytics and excel skills (pivot tables, vlookup, chart creation, data visualization tools), especially for reporting and data visualization.