Product Manager (TBB) & Product Planner (TBR, TBB, LCV & LTS)
CEAT LimitedAustralia3 days ago
Full-timeProduct Management, Marketing
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Job Title: Mgr / Sr. Product Manager (TBB) & Product Planner – commercial
Department: Marketing
Location: Head Office
Reporting To: GM category Head – Commercial
Job Purpose
To drive customer preference, profitability, and innovation for CEAT’s replacement product categories by leading strategic marketing initiatives and managing the end-to-end development of new products across OEM, Exports, and Replacement business units. The role ensures brand growth, market share expansion, and timely product availability aligned with long-term business goals.
Key Responsibilities
Strategic Marketing & Customer Preference
Department: Marketing
Location: Head Office
Reporting To: GM category Head – Commercial
Job Purpose
To drive customer preference, profitability, and innovation for CEAT’s replacement product categories by leading strategic marketing initiatives and managing the end-to-end development of new products across OEM, Exports, and Replacement business units. The role ensures brand growth, market share expansion, and timely product availability aligned with long-term business goals.
Key Responsibilities
Strategic Marketing & Customer Preference
- Develop and execute marketing strategies to build customer preference and brand imagery for CEAT products.
- Drive Net Replacement Sales and Market Share growth through targeted campaigns and channel programs.
- Monitor Future Purchase Consideration and Brand Imagery Scores via monthly consumer surveys.
- Optimize Gross Margin across business units by aligning product positioning and pricing strategies.
- Design and execute Consumer & Influencer Contact Programs with high adherence to planned activities.
- Oversee Advertising Media Execution for select categories, ensuring campaign effectiveness and alignment with brand objectives.
- Lead the Annual and Long-Term NPD Roadmap across OEM, Exports, and Replacement segments.
- Ensure SKU Launch Adherence and PLM Stage Compliance for all new product initiatives.
- Deliver QCD Targets (Quality, Cost, Delivery) for new product launches across business units.
- Initiate Product Improvements based on customer, channel, and internal testing feedback.
- Drive Long-Term Demand Planning (LTDP) and Annual Marketing Operation Plans to ensure product availability and capacity planning.
- Collaborate with cross-functional teams to align product pipeline with business growth and investment strategies.
- Strategic thinking and systems orientation
- Strong analytical and project management skills
- Customer-centric mindset with marketing and technical fluency
Key Skills
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