About Us: 

At App66, we are focused on developing and growing successful mobile apps that reach millions of users across our various companies. We are seeking a highly skilled ASO Specialist to enhance our app visibility and conversion on the Android app store. 

Key Responsibilities:

• ASO/ Analyze: Analyze the application market on Google Play 
• Improve conversion and optimize display on Google Play 
• Plan marketing for each app product, find users through mobile advertising channels: Google, Facebook, ASA, Unity, Mintegral, Applovin, TikTok 
• Optimize content and performance index of digital campaigns for Mobile App products on Android. 
• Analyse user data to find suitable users 
• Work with partners to optimize marketing campaign effectiveness according to strategic goals 
• Conduct keyword research, competitive analysis, and market research to optimize app titles, descriptions, keywords, and visuals (icons, screenshots, videos). 
• Analyse app store performance data to inform and update optimization strategies. 
• Collaborate with the design team to create app store creatives (icons, screenshots, etc.) that improve conversion rates. 
• Stay updated on ASO trends, new features in app stores, and algorithm changes. 
• Develop strategies for increasing app downloads and user engagement. 
• Test and implement different creative variations to improve ranking and performance. 
• Monitor and report on app rankings, keyword performance, and app reviews to continuously improve app visibility. 

Requirements: 

• At least 4 years of verifiable experience running ads on advertising platforms for Mobile Apps, with a solid grasp of Digital Marketing 
• Strong understanding of ASO tools such as App Annie, Sensor Tower, Mobile Action, etc. 
• Experience with A/B testing and performance tracking of app store assets. 
• Ability to analyse performance metrics and adjust strategies accordingly. 
• Excellent written and verbal communication skills. 
• Knowledge of ASO best practices is a plus. 
• Passionate and have long-term development goals in Performance Marketing 
• Priority will be given to those with experience working with data and analyzing user behaviour 
• Ability to communicate in English. 
• Strong attention to detail and analytical mindset. 

What We Offer: 

• Competitive salary up to $4000 a month and benefits based on experience and performance. 
• ATTRACTIVE Bonus: Business performance bonus every 2 quarters. 
• Remote work flexibility. 
• Opportunities for professional growth and leadership roles. 
• Collaborative and innovative work environment. 
• Chance to work on apps used by millions of users globally. 
• Health insurance upon completion of the trial period 

How to Apply: 

Please submit your resume and portfolio of past ASO work to [email protected]