About Nexoft

Nexoft, based in Ankara, serves over 30 million users worldwide. We design and develop mobile applications for both iOS and Android platforms, with a primary focus on health and fitness apps. Since our establishment in 2019, our mission has been to empower users to lead healthier lifestyles by providing tools for exercising at home and maintaining a balanced diet. Our agile and independent approach keeps our work enjoyable and drives our growth.

We are looking for a Senior Performance Marketing Specialist to join our team at our Ankara office in Hacettepe Teknokent. This is an exciting opportunity for a motivated individual to take ownership of our digital, performance, and growth marketing initiatives for our mobile applications.

Key Responsibilities:

• Growth Marketing: Drive growth strategies across digital channels and paid networks,
• Campaign Management: Design, execute, and optimize data-driven marketing campaigns for user acquisition and engagement of mobile applications,
• Paid Media Strategy: Lead and manage performance marketing efforts across relevant paid channels,
• Market Research: Conduct in-depth analysis of the health and fitness app market to identify growth opportunities,
• Performance Analysis: Measure and report the impact of campaigns and ASO efforts on business goals,
• Social Media: Develop and execute social media strategies for platforms like LinkedIn, Instagram, and YouTube,
• Ad Campaigns: Create, implement, and continuously optimize ad campaigns, including keyword research, ad placements, and A/B testing,
• Cross-functional Collaboration: Work with various teams to ensure a cohesive brand message.

What Are We Looking For:

• Proven experience managing advertising channels like Google, Facebook, Twitter, and LinkedIn.
• End-to-end ad campaign management skills: defining, executing, measuring, and optimizing.
• Proficiency with key metrics such as CPC, CTR, CPA, ROAS, and Quality Score.
• Expertise in Search, Display, Re-marketing, and Video Ads.
• Strong analytical skills and familiarity with tools like Google Analytics.
• Knowledge of SEO best practices and up-to-date ranking techniques.
• Excellent command of English.
• Goal-oriented self-starter with the ability to execute strategies independently.
• Quick and strategic thinker.
• Exceptional interpersonal and communication skills.
• Strong analytical and problem-solving abilities.
• Detail-oriented with a commitment to quality.
• Thrives in fast-paced environments with excellent prioritization skills.

What We Offer:

• Annual Profit Sharing Bonus: Team achievements are rewarded with a year-end bonus based on the company’s annual profitability,
• Professional Growth: Opportunities for career development through educational materials, conferences, online courses, and coaching,
• Supportive Culture: High-growth, collaborative team environment,
• Generous Compensation: Market-competitive salary and performance-based bonuses,
• Health Insurance: Comprehensive coverage for employees,
• Hybrid Work-Life Balance: Hybrid & Flexible working hours in a pleasant office environment,
• MultiSport: Free Activity membership card,
• Fun Amenities: PlayStation 5, table soccer, darts, and more in our rest area,
• Convenience: Free bus service, lunch cards, and stocked kitchen with snacks and beverages,
• Rewards: Loyalty program with valuable gifts,
• Heltia Support: Free Psychology and support from multiple expert fields.

Our Hiring Process

• We’ll review all applications carefully and contact shortlisted candidates for a screening call.
• During the screening, we’ll get to know you better and discuss your qualifications.
• If selected, you’ll be invited for further interviews and assessments.

Join Nexoft and help shape the future of health and fitness apps!

Nexoft is an Equal Opportunity Employer. We make employment decisions without regard to race, color, religion, sex, national origin, age, disability, or any other protected characteristic.