Job Purpose

The Assistant Brand Manager is a pivotal role within KFC Oman's Marketing team, responsible for supporting the development and execution of brand strategies and campaigns. The role aims to drive brand growth, market share, and consumer engagement by collaborating with cross-functional teams and ensuring seamless execution of marketing initiatives. A key focus includes driving sales growth across all channels, including aggregators, through strategic planning and execution.

Key Responsibilities

Brand & Marketing Strategy

• Assist in developing and implementing short- and long-term brand strategies to achieve business objectives, including transaction growth, sales volume, and profitability.
• Support the execution of marketing campaigns at cluster, market, and store levels, applying strategic thinking to anticipate and adapt to changing market trends.
• Continuously analyze brand performance and recommend strategies to address challenges and seize opportunities, demonstrating a results-oriented mindset.
• Conduct competitive analysis to guide marketing plans and maintain KFC’s competitive edge in the QSR industry.

Channel Performance & Aggregator Growth

• Develop and execute long-term and monthly visibility plans with aggregator platforms to drive sales growth.
• Monitor and analyze channel-wise performance (delivery, dine-in, takeaway, aggregators) to identify growth opportunities, leveraging strong channel management skills.
• Collaborate with aggregators to optimize visibility, promotions, and campaigns tailored to KFC’s target audience, ensuring customer-centric campaign execution.
• Align marketing initiatives with aggregator-specific strategies to maximize ROI.

Operational Excellence

• Partner with cross-functional teams (Operations, Revenue Management, Legal, etc.) to ensure successful implementation of marketing plans, fostering team collaboration and alignment.
• Lead the briefing, development, and rollout of advertising, promotions, media planning, POS material, and packaging.
• Manage relationships with agencies and suppliers to deliver effective, timely campaigns.

Customer Experience

• Ensure every KFC guest enjoys a memorable brand experience through value-driven and innovative initiatives, reflecting a customer-centric approach.
• Enhance consumer perception of KFC versus competitors through impactful, differentiated brand activities.

Product & Innovation

• Collaborate with the regional MENA team to adapt and localize product and innovation calendars for the Oman market.
• Drive the launch of new products and campaigns aligned with local customer needs and market trends.
• Monitor and integrate consumer insights into decision-making to maintain relevance with customer preferences.

Financial & Project Management

• Ensure profitability across all products and campaigns, balancing business objectives with customer satisfaction.
• Oversee budgets and project timelines with strong project management skills to ensure cost efficiency and delivery excellence.

Team Collaboration & Leadership

• Engage with internal teams and stakeholders to encourage creativity, innovation, and strategic alignment, demonstrating strong teamwork and leadership qualities.
• Act as a brand champion, inspiring teams to uphold KFC’s values and objectives.
• Show adaptability by thriving in a fast-paced, evolving environment and embracing change.

Qualifications, Experience & Skills

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 4–6 years of marketing experience, preferably in QSR, FMCG, or agency environments, with prior brand management experience strongly preferred.
• Proven expertise in working with aggregator platforms and managing channel-specific growth strategies.
• Regional exposure or familiarity with the GCC/MENA market is an advantage.
• Strong analytical and problem-solving abilities, with the ability to analyze and optimize channel-wise performance, including aggregators.
• Effective communication, negotiation, and networking skills.
• Proficiency in digital marketing strategies, CRM tools, and social media campaign development.
• Creative mindset with a track record of delivering engaging, customer-centric content.
• Excellent project management skills with high attention to detail.
• Fluency in English; Arabic is a strong advantage.

Why Join KFC Oman?

This role offers an exciting opportunity to work with one of the world’s most iconic brands, making a direct impact on the brand's growth in Oman. With a dynamic team, innovative marketing projects, and a focus on professional growth, KFC Oman is the perfect place for ambitious marketers to thrive.