Head of Channel Integration and Digital Marketing

Alliance for Recruitment is the biggest recruitment agency in the Baltics, servicing clients in CEE & Nordics and creating a brighter future for people around! We are the largest headhunting house measured by capacity, a number of successful placements, and annual growth, raising a high-performing team of recruitment experts from various industries.

Our client - Artea - is on a mission to become the most beloved Lithuanian-rooted bank. With rapid organizational transformation underway, they’re seeking a Head of Channel Integration and Digital Marketing to design and execute a strategic development vision that fuels growth, innovation, and leadership from within.

We invite you to join as a: Head of Channel Integration and Digital Marketing.

Key responsibilities:

• Build and implement an integrated omnichannel strategy by orchestrating actions across the call center, physical branches, and digital channels, ensuring seamless customer journeys and enabling the bank’s strategic phygital vision.Lead CRM and marketing automation implementation from platform selection to execution.
• Own major transformation projects such as loyalty program development, as well as the design and deployment of advanced analytics and decisioning systems that enable customer personalization through next best action and next best offer strategies.
• Create and manage a data-driven marketing framework (segmentation, ROI, attribution models).
• Build and lead the digital marketing and retail business analytics team from the ground up.
• Represent digital growth strategy at C-level.

We expect you to have:

• Strong track record in leading digital marketing projects.
• Hands-on experience building omnichannel solutions.
• Full leadership scope: team building, KPI setting, budget ownership, vendor management.
• Deep understanding of marketing technologies (MarTech, CDP, CRM, BI, automation platforms).
• Strategic mindset with strong stakeholder communication and project ownership.
• Experience in banking, fintech, or digital-native retail businesses is an advantage.
• Fluent in English and Lithuanian.

The company offers:

• Full trust, freedom, and opportunity to build your own department from scratch.
• Direct reporting to C-level, participation in strategic transformation.
• Hybrid work setup - can be based in Vilnius, Kaunas, Klaipėda or remotely from anywhere in Lithuania.
• Annual bonuses (final bonuses depend on both company and individual performance).
• Health insurance.
• Extra vacation days.
• A strong and committed leadership team ready to support digital transformation.

Salary:

7500 - 10000 EUR gross. (final offer depends on individual experience and knowledge).