Web Analyst (Nordics)
H&MSweden10 hours ago
Full-timeStrategy/Planning
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Job Description
Are you passionate about turning data into actionable insights that drive digital growth? Do you thrive in a fast-paced, collaborative environment where customer experience is at the heart of everything? We’re looking for a Web Analyst to join our Nordics E-commerce team in Region North Europe.
What You’ll Do
As a Web Analyst, you’ll play a key role in optimizing the customer journey on hm.com and the H&M app for our Nordic markets (SE, NO, DK, FI). Your insights will directly influence how we shape the digital experience, ensuring that we meet our customers’ needs and drive digital growth.
Key Responsibilities
Join a collaborative Digital team, reporting to the E-commerce Commercial Manager for Nordics. You will work close with the Experience Lead and with E-commerce Leads, and partner with Regional Digital Controllers and cross-functional teams to unlock growth and profitability. You will also be a part of our global Web Analyst community.
Who You Are
We are looking for people with…
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
This is a full-time, permanent position based in Stockholm, with start date no later than January 31. Please send in your application as soon as possible. Simply attach your resume in English– no need for a cover letter.
We don't offer any relocation assistance for this role.
Are you passionate about turning data into actionable insights that drive digital growth? Do you thrive in a fast-paced, collaborative environment where customer experience is at the heart of everything? We’re looking for a Web Analyst to join our Nordics E-commerce team in Region North Europe.
What You’ll Do
As a Web Analyst, you’ll play a key role in optimizing the customer journey on hm.com and the H&M app for our Nordic markets (SE, NO, DK, FI). Your insights will directly influence how we shape the digital experience, ensuring that we meet our customers’ needs and drive digital growth.
Key Responsibilities
- Analyse customer behaviour and site performance to identify opportunities that enhance the digital experience and drive sales.
- Follow up on strategies and actions, delivering actionable insights to the Digital team and cross-functional teams.
- Conduct full-funnel analysis, including traffic and internal search, to understand and improve the customer journey.
- Evaluate landing pages, traffic channels, and customer segments to optimize performance.
- Take lead in developing, implementing and setting best practice for new analytics tools and platforms to facilitate a data-driven way of working.
Join a collaborative Digital team, reporting to the E-commerce Commercial Manager for Nordics. You will work close with the Experience Lead and with E-commerce Leads, and partner with Regional Digital Controllers and cross-functional teams to unlock growth and profitability. You will also be a part of our global Web Analyst community.
Who You Are
We are looking for people with…
- A university degree in Business, Economics, Data Science, or a related field
- 3+ years of experience in web and data analytics, ideally within a fast-paced e-commerce or digital retail environment.
- Strong business acumen with a proven track record of translating data into strategic actions that drive growth and customer experience improvements.
- Advanced proficiency in Power BI, Looker Studio, GCP, Excel and other relevant data visualization tools (e.g. Content Square) with beneficial experience in programming languages such as Big query, SQL, R, or Python as well as A/B testing experience.
- Analytical thinkers with a strong commercial acumen, able to connect customer behaviour insights to business goals and influence decision-making across teams.
- Team-players who thrive in cross-functional environments, communicate clearly, and are passionate about driving growth and continuous improvement through data.
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- We offer all our employee’s attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
- 30 days holiday
- We offer a collective agreement which includes pension and life insurance
- Benify Benefits Portal
- Community with activities
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
This is a full-time, permanent position based in Stockholm, with start date no later than January 31. Please send in your application as soon as possible. Simply attach your resume in English– no need for a cover letter.
We don't offer any relocation assistance for this role.
- We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Key Skills
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