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The Digital Analytics & Reporting role within the telecom operator's digital team is responsible for providing actionable insights to drive data-driven decision-making. This involves collecting, analyzing, and interpreting digital data to measure the performance of online channels, identify trends, and optimize digital strategies.
Key Accountabilities
- Develop and implement a comprehensive digital analytics strategy aligned with the overall business objectives.
- Collect, analyze, and interpret digital data from various sources (e.g., websites, mobile apps, social media) to track key performance indicators (KPIs).
- Provide regular reports and dashboards that highlight key trends, insights, and recommendations.
- Identify opportunities for improvement and optimization based on data-driven analysis, particularly in relation to digital campaigns aimed at growth.
- Collaborate with cross-functional teams to ensure data accuracy and consistency across the organization.
- Utilize digital tools and technologies to track the performance of apps and web platforms, enabling effective measurement and optimization of digital initiatives.
- Analyze digital campaign data to identify the most effective strategies and channels for driving growth and engagement.
- Provide insights and recommendations for optimizing digital campaigns based on performance data.
Behavioral
- Self-Development
- Drives achievement
- Creativity and Innovation
- Analytical thinking and Problem-Solving
- Ethics and Compliance
- Project Management
- Planning and Organizing
- Marketing Strategy and Planning
- Business Partner Management
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