Vice President Marketing

Role Overview

As VP of Marketing, you will lead the brand’s relaunch and drive its evolution across global markets. You’ll craft immersive storytelling, build cultural relevance, and deliver high-impact campaigns—all while working hands-on with a small, agile team. You’ll also be responsible for translating brand equity into commercial success, with a sharp focus on DTC growth and performance marketing.

Key Responsibilities

• Brand Relaunch Leadership
• Architect and execute the brand’s relaunch strategy across digital, retail, and experiential channels
• Reposition the brand with a refined value proposition rooted in heritage, craftsmanship, and modern luxury
• Commercial Strategy & DTC Growth
• Own the marketing P&L and drive revenue growth across owned e-commerce and retail channels
• Develop performance marketing strategies across paid media, CRM, SEO/SEM, and affiliate
• Optimize customer acquisition, retention, and lifetime value through data-driven campaigns
• Strategic Marketing & Campaigns
• Lead 360° campaigns that drive awareness, desirability, and conversion
• Oversee content creation, media planning, influencer collaborations, and PR initiatives
• Digital & Omnichannel Innovation
• Champion digital-first storytelling and phygital experiences that elevate brand engagement
• Leverage AI-driven personalization and data analytics to optimize performance
• Cultural & Influencer Engagement
• Build strategic partnerships with tastemakers, artists, and influencers to embed the brand in cultural conversations
• Ensure campaigns reflect relevance, inclusivity, and luxury codes
• Sustainability & Purpose
• Integrate sustainability and ethical values into brand messaging and product storytelling
• Lead purpose-driven initiatives that resonate with Gen Z and Millennial audiences
• Team Leadership & Collaboration
• Inspire and mentor a small, high-performing team across creative, digital, and retail marketing
• Collaborate cross-functionally with design, merchandising, and e-commerce to align brand vision

Ideal Profile

• 15+ years in luxury fashion marketing, with at least 3 years in a senior leadership role
• Proven success in relaunching or repositioning a fashion brand
• Strong commercial acumen and experience owning marketing P&L
• Deep expertise in DTC marketing, e-commerce, and performance channels
• Experience working with lean teams and thriving in fast-paced, entrepreneurial environments
• Understanding of global luxury markets, especially GCC, China, and the U.S.
• Strong creative sensibility and strategic rigor
• Excellent communication, leadership, and stakeholder management skills