Role Overview

As VP of Marketing, you will lead the brand’s relaunch and drive its evolution across global markets. You’ll craft immersive storytelling, build cultural relevance, and deliver high-impact campaigns—all while working hands-on with a small, agile team. You’ll also be responsible for translating brand equity into commercial success, with a sharp focus on DTC growth and performance marketing.

Key Responsibilities

• Brand Relaunch Leadership
• Architect and execute the brand’s relaunch strategy across digital, retail, and experiential channels
• Reposition the brand with a refined value proposition rooted in heritage, craftsmanship, and modern luxury
• Commercial Strategy & DTC Growth
• Own the marketing P&L and drive revenue growth across owned e-commerce and retail channels
• Develop performance marketing strategies across paid media, CRM, SEO/SEM, and affiliate
• Optimize customer acquisition, retention, and lifetime value through data-driven campaigns
• Strategic Marketing & Campaigns
• Lead 360° campaigns that drive awareness, desirability, and conversion
• Oversee content creation, media planning, influencer collaborations, and PR initiatives
• Digital & Omnichannel Innovation
• Champion digital-first storytelling and phygital experiences that elevate brand engagement
• Leverage AI-driven personalization and data analytics to optimize performance
• Cultural & Influencer Engagement
• Build strategic partnerships with tastemakers, artists, and influencers to embed the brand in cultural conversations
• Ensure campaigns reflect relevance, inclusivity, and luxury codes
• Sustainability & Purpose
• Integrate sustainability and ethical values into brand messaging and product storytelling
• Lead purpose-driven initiatives that resonate with Gen Z and Millennial audiences
• Team Leadership & Collaboration
• Inspire and mentor a small, high-performing team across creative, digital, and retail marketing
• Collaborate cross-functionally with design, merchandising, and e-commerce to align brand vision

Ideal Profile

• 15+ years in luxury fashion marketing, with at least 3 years in a senior leadership role
• Proven success in relaunching or repositioning a fashion brand
• Strong commercial acumen and experience owning marketing P&L
• Deep expertise in DTC marketing, e-commerce, and performance channels
• Experience working with lean teams and thriving in fast-paced, entrepreneurial environments
• Understanding of global luxury markets, especially GCC, China, and the U.S.
• Strong creative sensibility and strategic rigor
• Excellent communication, leadership, and stakeholder management skills