Social Media & Creative Manager

About the Role:

We are looking for a Social Media & Creative Manager with a strong background in digital marketing, content creation, and social media strategy. This role is perfect for someone who knows how to create scroll-stopping content, grow audiences, and build engaging communities across TikTok and Instagram. You will play a key role in shaping the brand’s online presence by developing creative campaigns that resonate with audiences and reflect the latest trends.

In this position, you will combine your creativity with a data-driven mindset, leveraging insights and analytics to optimize content performance. You will have the opportunity to experiment with new formats, collaborate with cross-functional teams, and directly influence how the brand connects with customers. If you are passionate about social media, love creating compelling content, and thrive in a dynamic environment, this is the ideal opportunity to make a measurable impact.

Responsibilities:

• Develop and execute social media strategies to grow brand awareness and engagement.
• Create, edit, and publish high-quality video and graphic content tailored for TikTok, Instagram, and other platforms.
• Write compelling copy, hooks, and captions optimized for audience engagement.
• Stay on top of the latest social media trends, tools, and best practices.
• Manage campaigns end-to-end, from ideation to execution and reporting.
• Monitor performance metrics and use data to refine strategies.
• Collaborate with cross-functional teams to align social media efforts with overall business goals.

Requirements:

• 5+ years of experience in social media management, content creation, or digital marketing (beauty, skincare, or DTC e-commerce preferred).
• Proven track record of growing and engaging audiences on TikTok and Instagram.
• Strong video editing and graphic design skills (CapCut, Adobe Premiere, Canva, or similar tools).
• Excellent copywriting ability with a focus on creative hooks and captions.
• Deep understanding of social media trends, pop culture, and platform-native content.
• Data-driven mindset with the ability to analyze metrics and adjust strategy.
• Self-starter with strong organizational and project management skills.