Product Marketing Manager
CplIreland1 day ago
Full-timeMarketing, Sales
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Job Title: Financial Services Product Marketing Manager
My client is seeking an experienced Product Marketing Manager to join their Retail Marketing Team on a 12-month contract. This role offers the opportunity to play a key part in shaping and delivering impactful, customer-focused campaigns within a regulated financial services environment.
Reporting to the Marketing Manager, the successful candidate will be responsible for managing a defined product portfolio, delivering multi-channel campaigns that drive engagement and growth. The client is seeking a proven marketer with strong commercial awareness, creativity, excellent project management skills, and the ability to collaborate effectively across teams.
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Key Responsibilities
Qualifications & Experience
Key Competencies
My client is seeking an experienced Product Marketing Manager to join their Retail Marketing Team on a 12-month contract. This role offers the opportunity to play a key part in shaping and delivering impactful, customer-focused campaigns within a regulated financial services environment.
Reporting to the Marketing Manager, the successful candidate will be responsible for managing a defined product portfolio, delivering multi-channel campaigns that drive engagement and growth. The client is seeking a proven marketer with strong commercial awareness, creativity, excellent project management skills, and the ability to collaborate effectively across teams.
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Key Responsibilities
- Develop and execute strategic marketing plans in partnership with the Marketing Manager, Brand, Product, and Commercial teams.
- Leverage customer insights and data analysis to identify growth opportunities and guide campaign strategy.
- Deliver high-quality campaigns across ATL, BTL, and digital channels, ensuring strong creative execution and effective media planning.
- Oversee POS materials, brochures, and communications, keeping them relevant and compliant.
- Support digital activity including website updates, SEO improvements, and conversion optimisation.
- Collaborate with CRM and digital performance teams to drive customer engagement, retention, and cross-selling opportunities.
- Work closely with Compliance, the DPO, Product teams, and third parties to ensure adherence to regulatory and policy requirements.
- Monitor, analyse, and report on campaign performance, translating insights into actionable improvements.
- Manage budgets effectively, identifying opportunities for efficiency.
- Build strong relationships with internal stakeholders and external creative/media agencies to ensure effective delivery.
- Foster a culture of data-driven decision-making across the retail marketing function.
Qualifications & Experience
- Minimum of 6 years’ marketing experience within financial services or a similar regulated industry is essential.
- Proven track record in developing and executing multi-channel campaigns (ATL, BTL, digital, and social).
- Demonstrated ability to use insights and analytics to inform decisions and measure performance.
- Strong organisational and project management skills with the ability to balance multiple priorities.
- Excellent commercial acumen, combining creative thinking with business goals.
- Experience with digital marketing and performance analytics
Key Competencies
- Strategic Focus
- Commercial Awareness
- Project Management
- Initiative
- Building & Maintaining Relationships
- Technical/Professional Marketing Knowledge
Key Skills
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