TAT IT Technolgies
Back-End Developer (Optimizely CMS/ CMP & Personalization Integration)
TAT IT TechnolgiesUnited Arab Emirates9 hours ago
ContractEngineering, Information Technology
We have an urgent requirement for Back-End Developer (Optimizely CMS/ CMP & Personalization Integration)for one of our client based in Abu Dhabi UAE, (PWFH)

Experience with Optimizely CMS 12+, CMP, and Personalization--Must

Familiarity with Optimizely Service API, Content Delivery API, CMP APIs, and CR APIs--Must

Customize Optimizely CMS features (content types, blocks, workflows)--Must

C#, .NET Core, ASP.NET MVC, Web API--Must

Responsibilities

  • Customize Optimizely CMS features (content types, blocks, workflows).
  • Implement integrations with CMP (Content Marketing Platform) for content planning and publishing.
  • Develop APIs to connect CMP with CMS, CRM, and DAM systems.
  • Configure and implement Content Recommendations & Personalization rules.
  • Handle event tracking, user profile data, and personalization logic on the server side.
  • Ensure platform performance, scalability, and compliance with data regulations.
  • Collaborate with front-end teams to deliver personalized experiences.

Required Skills

  • Strong programming in C#, .NET Core, ASP.NET MVC, Web API.
  • Experience with Optimizely CMS 12+, CMP, and Personalization.
  • Familiarity with Optimizely Service API, Content Delivery API, CMP APIs, and CR APIs.
  • Hands-on experience with tracking data pipelines and analytics integrations.
  • Strong understanding of personalization concepts, customer segmentation, and content affinity.
  • Familiarity with Azure cloud hosting and deployment pipelines.

Skills: backend,cmp,cms,optimizely

Key Skills

Ranked by relevance