At Trusted Shops, we're on a mission to build Europe’s Community of Trust – where more than 40 million consumers and tens of thousands of businesses connect with confidence. To scale this mission, we’re transforming our Freemium and PLUS business segments into a self-service engine—powered by data, automation, and customer insight.

Your role

As Business Data Analyst/ Customer Insights Analyst, you’ll be the analytical backbone of this transformation. Your insights will power smarter decisions, stronger engagement, and scalable customer journeys. From funnel diagnostics to performance tracking, your work will drive transparency and measurable business impact:

• Build and maintain dashboards and reports that cover the full customer funnel—from acquisition to retention and winback.
• Define and track KPIs for the self-service business, including product usage, conversion rates, user behavioral data, ARR, NRR, TTV, GRR, CSAT, and churn indicators.
• Collaborate with Engagement, Retention, and Automation teams to translate behavioral data into actionable lifecycle improvements.
• Analyze customer segments (e.g., Freemium vs. PLUS, active vs. passive users) and surface insights that guide personalized communication and product strategies.
• Set up data models and reporting pipelines in alignment with Marketing, Product, and BI stakeholders.
• Identify friction points, drop-offs, and opportunity areas within the self-service journey.
• Support experimentation and A/B testing with sound statistical design and post-test evaluations.
• Ensure data consistency across CRM, analytics, and automation tools—bridging business logic with technical implementation.

Why join Trusted Shops?

• Shape the future of self-service in a mission-driven tech company focused on trust, transparency, and digital growth.
• Work with cutting-edge technologies including AI, automation, and behavioral analytics to design scalable, customer-centric solutions.
• Join a diverse, international team where collaboration, learning, and experimentation are core to how we work.
• Benefit from a hybrid working model, personal development budget, and supportive leadership that values impact over hierarchy.
• Contribute to a product used by millions of consumers and thousands of businesses across Europe—with the freedom to innovate and make decisions.
• Experience a culture that combines startup agility with meaningful purpose, driven by shared values and a clear long-term vision.

Job requirements

• 3+ years of experience in data analysis, product analytics, or business intelligence—preferably in SaaS, eCommerce, or B2B environments.
• Proficient with BI tools (e.g., Looker, Tableau, Power BI) and analytics platforms (e.g., Metabase, Amplitude).
• Strong SQL skills and familiarity with data modeling principles.
• Experience working with cross-functional teams (e.g., Product, Marketing, Tech) to translate data into decisions.
• Comfortable with funnel and lifecycle metrics; understanding of key SaaS KPIs.
• Analytical and solution-oriented mindset with strong attention to detail.
• Excellent communication skills; able to turn data into clear business stories.
• Fluent in English; German is a strong plus.

What we offer you

• Hybrid work: Combine flexible remote work with team time in the office
• Workation: Temporarily work from a destination of your choice within the EU, Iceland, Liechtenstein or Norway
• Permanent contract with Europe's trusted brand
• 27 vacation days + 3.5 additional days off at Christmas, New Year's Eve and Carnival
• Buddy programme (an experienced trustee is at your side)
• Individual training opportunities
• Events (Team Events, Unit Events, etc.)
• Health Pass (free online and offline sports, fitness and health courses)