Digital Marketing Lead
Bord Gáis EnergyIreland17 hours ago
Full-timeMarketing, Sales
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Join us, be part of more.
We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.
About your team:
We’re the pride of Ireland. Bord Gáis Energy have been powering the nation’s homes and businesses for almost 40 years. But now, we’re so much more than just gas and electric. Through our unique combination of household heroes and energy assets, we’re at the heart of the energy transition in Ireland, strengthening the country’s energy security and helping customers get ready for a net zero future.
We have a great opportunity for a Digital Marketing Lead, The role is responsible for developing and managing Bord Gáis Energy’s digital marketing, performance marketing and social media strategy designed to deliver a range of commercial and brand objectives.
This includes defining the role of digital in delivering commercial growth, customer engagement, and brand building. You will lead the digital performance marketing, content, and social media, ensuring integration across channels and consistency with customer needs and business priorities. Own the executional performance, governance, and continuous improvement of all paid digital and social media channels.
You’ll ensure each channel has a clear purpose, roadmap, and KPIs, and is run to best-practice standards. This includes overseeing always-on content and campaign execution, managing platform performance, driving optimisation, and ensuring cross-functional alignment with product, content, and customer experience teams.
About the role:
We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit the link below to discover why we’re a great place to work and what being part of more means for you.
https://www.morethanacareer.energy/bordgais
If you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.
Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.
We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.
About your team:
We’re the pride of Ireland. Bord Gáis Energy have been powering the nation’s homes and businesses for almost 40 years. But now, we’re so much more than just gas and electric. Through our unique combination of household heroes and energy assets, we’re at the heart of the energy transition in Ireland, strengthening the country’s energy security and helping customers get ready for a net zero future.
We have a great opportunity for a Digital Marketing Lead, The role is responsible for developing and managing Bord Gáis Energy’s digital marketing, performance marketing and social media strategy designed to deliver a range of commercial and brand objectives.
This includes defining the role of digital in delivering commercial growth, customer engagement, and brand building. You will lead the digital performance marketing, content, and social media, ensuring integration across channels and consistency with customer needs and business priorities. Own the executional performance, governance, and continuous improvement of all paid digital and social media channels.
You’ll ensure each channel has a clear purpose, roadmap, and KPIs, and is run to best-practice standards. This includes overseeing always-on content and campaign execution, managing platform performance, driving optimisation, and ensuring cross-functional alignment with product, content, and customer experience teams.
About the role:
- Digital Strategy: Lead digital marketing strategy for Energy and Services & Solutions, aligning with business and brand goals.
- Performance Marketing: Drive and optimise performance marketing using advanced tools and agencies to meet acquisition and retention KPIs while maximising budget efficiency.
- Analytics & Reporting: Develop reporting frameworks to track and improve digital marketing ROI; manage delivery of insights to commercial teams.
- Social Media Strategy: Create a targeted social media approach to engage younger audiences and partner with specialists to embed best practices across marketing.
- Marketing Effectiveness: Support marketing effectiveness initiatives, applying econometric insights to enhance performance.
- Team Management & Upskilling: Lead and develop a high-performing digital team, fostering digital education and continuous learning across marketing.
- Cross-Functional Collaboration: Align closely with product and customer experience teams for cohesive delivery.
- Owned Media & SEO: Drive SEO and content marketing strategy to boost organic traffic and improve presence on platforms like Trustpilot and Google Business.
- Campaign Design: Ensure cohesive digital campaign design across online assets.
- Agency Management: Oversee agencies to align with strategic goals and optimise digital and social channel performance.
- Budget Management: Manage digital and media budgets; collaborate on optimal budget allocation within overall marketing spend.
- Expert in UX/UI design and digital platforms (web, mobile, e-commerce)
- Skilled in SEO/SEM, analytics, CMS, A/B testing, and agile delivery
- Data-driven, translating insights into practical actions
- Strategic, hands-on leader with a creative, analytical mindset
- Aligns digital strategy with business goals and ROI
- Informed by customer behaviour and digital trends
- Leads cross-functional teams and drives collaboration
- Experienced in change and continuous improvement
- Data-led decision maker focused on measurable outcomes
- Encourages innovation through test-and-learn methods
- Communicates clearly with stakeholders at all levels
- Strong influencer and collaborator
- Visionary, customer-focused, agile, and accountable
- Degree in Marketing, Digital, Tech or Business (Master’s preferred)
- Proven delivery of high-impact digital projects
- Skilled in GA, Adobe Experience Manager, Salesforce, Miro, Jira, etc.
- Knowledge of WCAG, GDPR/CCPA, and digital compliance
We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit the link below to discover why we’re a great place to work and what being part of more means for you.
https://www.morethanacareer.energy/bordgais
If you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.
Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.
Key Skills
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