Chief Marketing Officer
$SRC EcosystemEstonia13 hours ago
Full-timeRemote FriendlyMarketing, Sales
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Job Description – Chief Marketing Officer (CMO), $SRC Ecosystem
Location: Remotely
Payment: allocation in project native token $SRC
About $SRC Ecosystem
The $SRC Ecosystem is an AI and blockchain-powered platform addressing the $2.5 trillion trade finance gap. Built on zkEVM technology, it enables SMEs to access tokenized trade finance, while offering liquidity providers new opportunities through real-world asset (RWA) tokenization. With strong partnerships across global trade and finance, we are scaling rapidly and preparing for token launch, platform adoption, and large-scale ecosystem growth.
Role Overview
We are seeking a visionary Chief Marketing Officer (CMO) to lead the global marketing and communications strategy for the $SRC Ecosystem. The CMO will drive adoption of the $SRC token (B2C), scale ecosystem partnerships and client onboarding (B2B), and position $SRC as the leading AI-blockchain trade finance platform. This role requires a unique blend of Web3 expertise, traditional marketing acumen, and growth leadership to execute a world-class go-to-market (GTM), build viral community engagement, and establish $SRC as a trusted global brand.
Key Responsibilities
Strategic Leadership
Develop and execute the go-to-market (GTM) strategy for the $SRC token, fundraising rounds, and ecosystem launch.
Build and manage a global multi-channel marketing organization covering brand, digital, community, PR, content, and partnerships.
Drive alignment between B2C token adoption and B2B ecosystem growth for sustainable transactions.
Community & Token Marketing (B2C)
Build, grow, and engage a strong global community of retail investors, traders, and supporters.
Lead campaigns for token launch, staking, and liquidity programs to maximize adoption.
Design viral, organic PR campaigns that position $SRC as an innovative leader.
Leverage influencers, KOLs, and community managers to expand reach across Web3 and traditional markets.
Ecosystem & Client Marketing (B2B)
Develop B2B marketing strategies to onboard exporters, importers, lenders, and institutional partners.
Craft campaigns that demonstrate the platform’s impact on trade finance, tokenization, and cross-border payments.
Support sales and business development with targeted messaging, thought leadership, and tailored campaigns.
Fundraising & Investor Relations Support
Collaborate with leadership on fundraising campaigns (SAFT, seed, private, public rounds).
Build brand trust and credibility with VCs, strategic partners, and institutional investors.
Drive data-driven marketing funnels to attract and retain investors across geographies.
Execution & Growth
Design and optimize digital marketing campaigns across SEO, content, social media, email, paid ads, and growth hacking.
Use analytics and KPIs to measure ROI on community growth, client onboarding, and fundraising campaigns.
Manage PR, media relations, and event participation to enhance brand positioning.
Qualifications & Experience
Proven track record as a CMO or senior marketing leader in Web3, fintech, or global tech ecosystems.
Strong understanding of Web3 marketing (tokens, communities, exchanges, KOLs) and traditional marketing (B2B SaaS, fintech, enterprise clients).
Experience in fundraising campaigns, investor marketing, and token launch strategies.
Ability to design viral marketing strategies and scale organic PR without heavy reliance on paid channels.
Global network with crypto communities, exchanges, media, and investors.
Strong leadership, team-building, and cross-cultural communication skills.
What We Offer
Leadership role in one of the fastest-growing blockchain ecosystems in trade finance.
Opportunity to shape the brand, community, and GTM strategy from the ground up.
Global exposure with leading partners in trade, finance, and blockchain.
Location: Remotely
Payment: allocation in project native token $SRC
About $SRC Ecosystem
The $SRC Ecosystem is an AI and blockchain-powered platform addressing the $2.5 trillion trade finance gap. Built on zkEVM technology, it enables SMEs to access tokenized trade finance, while offering liquidity providers new opportunities through real-world asset (RWA) tokenization. With strong partnerships across global trade and finance, we are scaling rapidly and preparing for token launch, platform adoption, and large-scale ecosystem growth.
Role Overview
We are seeking a visionary Chief Marketing Officer (CMO) to lead the global marketing and communications strategy for the $SRC Ecosystem. The CMO will drive adoption of the $SRC token (B2C), scale ecosystem partnerships and client onboarding (B2B), and position $SRC as the leading AI-blockchain trade finance platform. This role requires a unique blend of Web3 expertise, traditional marketing acumen, and growth leadership to execute a world-class go-to-market (GTM), build viral community engagement, and establish $SRC as a trusted global brand.
Key Responsibilities
Strategic Leadership
Develop and execute the go-to-market (GTM) strategy for the $SRC token, fundraising rounds, and ecosystem launch.
Build and manage a global multi-channel marketing organization covering brand, digital, community, PR, content, and partnerships.
Drive alignment between B2C token adoption and B2B ecosystem growth for sustainable transactions.
Community & Token Marketing (B2C)
Build, grow, and engage a strong global community of retail investors, traders, and supporters.
Lead campaigns for token launch, staking, and liquidity programs to maximize adoption.
Design viral, organic PR campaigns that position $SRC as an innovative leader.
Leverage influencers, KOLs, and community managers to expand reach across Web3 and traditional markets.
Ecosystem & Client Marketing (B2B)
Develop B2B marketing strategies to onboard exporters, importers, lenders, and institutional partners.
Craft campaigns that demonstrate the platform’s impact on trade finance, tokenization, and cross-border payments.
Support sales and business development with targeted messaging, thought leadership, and tailored campaigns.
Fundraising & Investor Relations Support
Collaborate with leadership on fundraising campaigns (SAFT, seed, private, public rounds).
Build brand trust and credibility with VCs, strategic partners, and institutional investors.
Drive data-driven marketing funnels to attract and retain investors across geographies.
Execution & Growth
Design and optimize digital marketing campaigns across SEO, content, social media, email, paid ads, and growth hacking.
Use analytics and KPIs to measure ROI on community growth, client onboarding, and fundraising campaigns.
Manage PR, media relations, and event participation to enhance brand positioning.
Qualifications & Experience
Proven track record as a CMO or senior marketing leader in Web3, fintech, or global tech ecosystems.
Strong understanding of Web3 marketing (tokens, communities, exchanges, KOLs) and traditional marketing (B2B SaaS, fintech, enterprise clients).
Experience in fundraising campaigns, investor marketing, and token launch strategies.
Ability to design viral marketing strategies and scale organic PR without heavy reliance on paid channels.
Global network with crypto communities, exchanges, media, and investors.
Strong leadership, team-building, and cross-cultural communication skills.
What We Offer
Leadership role in one of the fastest-growing blockchain ecosystems in trade finance.
Opportunity to shape the brand, community, and GTM strategy from the ground up.
Global exposure with leading partners in trade, finance, and blockchain.
Key Skills
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