Digital Journey Manager
onetowin data servicesBelgium1 day ago
Full-timeMarketing, Sales
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As a Digital Journey Manager, you will be part of the Digital Marketing department, working on digital journey efforts for residential customers, self-employed professionals, and small businesses. The department defines and implements the company's digital commercial strategy and roadmap. With the company's strategic goal of becoming a digitally oriented company, you will play a key role in this transformation.
You will develop and execute digital journey strategies, combining marketing, customer experience, and data analysis to drive awareness, conversion, and retention.
Responsibilities
You will develop and execute digital journey strategies, combining marketing, customer experience, and data analysis to drive awareness, conversion, and retention.
Responsibilities
- Optimize customer journeys from initial contact to purchase and beyond
- Create functional journey maps using a reverse funnel approach
- Formulate hypotheses for A/B testing and interpret results
- Apply expertise in digital marketing, including SEO, SEA, CRO, email marketing, and content marketing
- Set up and monitor performance reporting
- Collaborate with UX/UI teams, IT, and other stakeholders to ensure journey alignment and execution
- Manage budgets and backlogs efficiently
- Present progress in internal forums such as the tribe cockpit
- Minimum 7 years of experience in digital marketing, e-commerce, or digital campaign management
- Strong project management skills with a focus on delivery and quality
- Excellent communication and stakeholder management skills
- Strong analytical mindset and performance orientation
- Ability to navigate complex environments and adapt to changing priorities
- Preferably a master’s degree or postgraduate in digital marketing
- Digital journey mapping
- Adobe Analytics (or Google Analytics)
- SEO, SEA, CRO (including A/B testing)
- E-commerce expertise
- Project management
- Performance reporting tools (e.g., Looker Studio)
- Dutch language proficiency
Key Skills
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