Digital Journey Manager

As a Digital Journey Manager, you will be part of the Digital Marketing department, working on digital journey efforts for residential customers, self-employed professionals, and small businesses. The department defines and implements the company's digital commercial strategy and roadmap. With the company's strategic goal of becoming a digitally oriented company, you will play a key role in this transformation.

You will develop and execute digital journey strategies, combining marketing, customer experience, and data analysis to drive awareness, conversion, and retention.

Responsibilities

• Optimize customer journeys from initial contact to purchase and beyond
• Create functional journey maps using a reverse funnel approach
• Formulate hypotheses for A/B testing and interpret results
• Apply expertise in digital marketing, including SEO, SEA, CRO, email marketing, and content marketing
• Set up and monitor performance reporting
• Collaborate with UX/UI teams, IT, and other stakeholders to ensure journey alignment and execution
• Manage budgets and backlogs efficiently
• Present progress in internal forums such as the tribe cockpit
  
  

Requirements & Qualifications

• Minimum 7 years of experience in digital marketing, e-commerce, or digital campaign management
• Strong project management skills with a focus on delivery and quality
• Excellent communication and stakeholder management skills
• Strong analytical mindset and performance orientation
• Ability to navigate complex environments and adapt to changing priorities
• Preferably a master’s degree or postgraduate in digital marketing
  
  

Must Have Skills

• Digital journey mapping
• Adobe Analytics (or Google Analytics)
• SEO, SEA, CRO (including A/B testing)
• E-commerce expertise
• Project management
• Performance reporting tools (e.g., Looker Studio)
  
  

Nice To Have Skills

• Dutch language proficiency