Going where no tech has gone before... into the wild!

At Natlink, we believe technology can deepen rather than replace our connection to nature. Through our brands WeHunt, Tracker, and Burrel, we empower nearly a million hunters and outdoor enthusiasts across Europe with smarter tools that enhance safety, strengthen community, and make outdoor experiences more engaging.

We build that future by combining innovation, sustainability, and respect for wildlife with the joys of being in nature. Working at Natlink means shaping both hardware and software products that matter while working with passionate colleagues.

HEAD OF DATA & ANALYTICS

About the job

Join Natlink as our Head of Data - work with the leadership (and business teams) to create and own a data strategy tied directly to our core business goals. You will build our data capabilities, ship a modern platform, help the business become truly data informed, and turn our unique data into a moat. Start hands-on, build a small team, and set foundations for future AI initiatives. 

Key Responsibilities

•  Own the data strategy and roadmap; work with teams, especially very closely with the Product team, but also with Sales, Marketing, Finance and Operations to identify and prioritize the most valuable use cases across operational and product domains, and deliver them end to end via the data platform & BI tooling.  
• Improve the current state to build and own a scalable modern data platform (ingestion, modelling, orchestration, observability), including tool selection. 
• Led by the use cases, develop the single source of truth, including establishing ownership, governance and data quality practices. 
• Turn our years of unique product related data into a defensible moat; prepare foundations for AI, Gen AI and ML cases that increase business efficiency and improve the product and customer experience.  
• Guide the business in becoming data led; especially through literacy, culture and community building. 
• Lead compliance efforts with IT/Security to uphold GDPR/NIS2/Data Act and retention requirements. 

Required Qualifications

·  5+ years working in Data & Analytics, with an excellent background in communicating with business stakeholders and leading projects to stand up data initiatives. A clear understanding of the key concepts of a data strategy is a must. 

·  A preference towards action and to getting your hands dirty. With that, senior experience as either a data engineer, architect, or analyst is expected; as the first pure data hire, there will be a need to not only own but also execute the data strategy, with space for ~1 complimentary hire (analyst or engineer) to start the journey. 

·   The background to select and own data platform tools. Ideally this looks like hands-on experience with a main cloud data stack (e.g., Snowflake/BigQuery/Redshift) and pipelines (Databricks/Airflow/Fivetran/etc.). In particular the candidates must be familiar with best practices in structuring and day-to-day running of such a platform. 

·  Governance/compliance knowledge (GDPR, Data act, access control, retention) 

·  Understanding of applying product thinking, UX practices and agile working to data products, analytics and internal automation projects. 

Nice to have:  

o  B2C SaaS and physical product experience 

o  BigQuery, Power BI and Looker make up our current environment, so familiarity is a plus. 

o  To have shipped ML/GenAI use cases. 

This is an opportunity for a talented person to take responsibility of one of the most important business initiatives at Natlink and help us navigate through our scale-up journey. 

 Location

• Stockholm, hybrid

Why Join us?

• Be a key player and shape the Future: Be the architect of our data strategy from the ground up. You’ll have full ownership to build, scale, and lead our data & analytics function.
• Executive-Level Impact: Work directly with senior leadership to drive data-informed decisions across the entire organization.
• Greenfield Opportunity: Join at a pivotal moment where your vision will define how data is used to create value—for our teams, our customers, and our growth.
• Collaborative Culture: We believe in cross-functional teamwork. You’ll partner with Product team, but also with Sales, Marketing, Finance and Operations to identify and prioritize the most valuable use cases across operational and product domains
• Tech-Forward Environment: We invest in modern tools and platforms, giving you the freedom to choose the best technologies to build a scalable data ecosystem.
• Mission-Driven Company: Natlink is committed to solving real-world problems with smart, ethical, and impactful solutions. Your work will matter.
• Growth & Autonomy: This is a leadership role with room to grow. You’ll have the autonomy to make strategic decisions and the support to execute them

Natlink is committed to fostering a diverse and inclusive environment. We are proud to be an equal opportunity employer and encourage applications from all qualified candidates, regardless of background or experience.

Our team consists of almost 100 members working from offices and production sites in Stockholm, Oulu, Aurskog and Katrineholm. We encourage a hybrid working model that balances professional needs with passion for the great outdoors. Natlink is currently on a growth journey - investing to upgrade and take our Nordic market leading products to more users throughout Europe. Can you help us on the path forward?

How to Apply

We look forward to receiving your application! Please apply as soon as possible, as we review candidates on an ongoing basis. The final application deadline is October 31, 2025. Kindly attach your CV.

Thank you for considering this exciting opportunity at Natlink. For more information about our company, please visit www.natlink.se. We look forward to reviewing your application!