Job Title: MarTech Specialist

Department: Marketing / Digital Experience

About the Role:

We’re seeking a tech-savvy, data-driven MarTech Specialist. You’ll bridge marketing strategy and technology execution, managing marketing platforms, streamlining campaign workflows, and turning customer data into actionable insights. If you thrive in fast-paced environments and enjoy leveraging technology to amplify brand impact, this role is for you.

Key Responsibilities:

• Implement and maintain marketing technology tools, including Customer Engagement Platforms, automation platforms, analytics systems, and personalization software.
• Collaborate with cross-functional teams to integrate MarTech solutions with broader digital ecosystems.
• Analyze mobile app performance and marketing funnel metrics to optimize ROI.
• Provide support and training for marketing platforms across the organization.
• Create dashboards and visualizations to communicate app and campaign effectiveness.
• Ensure data hygiene and compliance with privacy regulations (e.g., GDPR, CCPA).
• Stay updated on industry trends and evaluate emerging MarTech solutions.

Requirements:

• Proven experience in marketing technology implementation, Customer Engagement Platforms, CRM systems, and automation platforms (e.g., Salesforce, HubSpot, Marketo).
• Strong analytical skills and proficiency in tools like Google Analytics, Tableau, or Power BI.
• Familiarity with APIs, webhooks, and integration methods.
• Excellent communication and documentation skills for cross-functional collaboration.
• Bachelor’s degree in Marketing, Information Systems, or a related field.

Preferred Qualifications:

• Certification in MarTech platforms (e.g., Salesforce Admin, HubSpot Inbound).
• Experience with CDPs (Customer Data Platforms) and DMPs.
• Knowledge of SEO, SEM, and digital advertising platforms.
• Understanding of data governance and consent management.