Marketing Analytics Manager

Company: Scalenomic

Location: NYC Metro (Remote Considered)

Type: Full-time

About Scalenomic

Scalenomic is a fast-growing digital marketing and creative agency that drives measurable growth for ambitious brands. We combine data-driven strategy with creative excellence to scale our clients' businesses profitably. As we grow, we're building a world-class team that treats client performance like it's our own business.

The Role

We're looking for a Marketing Analytics Manager who will be the single source of truth for our clients' performance data. You'll own the complete performance narrative—bridging marketing metrics, creative effectiveness, and financial outcomes. This isn't a "dashboards and done" role. You'll be the person who knows whether our clients are actually making money, where the opportunities hide in the data, and how to turn complex data into actionable insights.

You'll work alongside executive management to build the reporting infrastructure that scales with our agency, while uncovering the insights that separate good campaigns from great ones. You'll enable our entire team to make data-informed decisions across accounts, creative strategy, and agency operations.

What You'll Own

Performance Intelligence

Own P&L accountability for client accounts

Track and analyze marketing performance metrics across all channels (CPA, ROAS, CPC, CPM, CAC, LTV)

Quantify creative performance (CTR, engagement rates, watch time, conversion rates)

Calculate cross-channel attribution and halo effects to understand the full customer journey

Identify performance trends, anomalies, and opportunities in real-time

Reporting & Dashboards

Build and maintain performance dashboards in Looker Studio (or similar BI tools)

Create custom reporting frameworks for both financial and marketing metrics

Deliver weekly and bi-weekly performance reports for internal teams and management

Design reporting that synthesizes complex data into clear, actionable insights

Develop reporting standards and templates that scale across the agency

Data Operations & Automation

Build and optimize ETL processes to consolidate data from multiple platforms

Automate repetitive reporting tasks to free up time for deeper analysis

Leverage AI and emerging tools to improve data quality, speed, and insights

Identify patterns and correlations across campaigns, clients, and channels that others miss

Strategic Partnership

Work directly with executive management to design and evolve agency-wide reporting frameworks

Partner with account, creative, and strategy teams to translate data into actionable recommendations

Enable team-wide data literacy by making insights accessible and understandable

Participate in client calls when deep analytical expertise is needed (occasional, not routine)

Challenge assumptions when the data tells a different story

Act as the analytical foundation that makes the entire team more effective

What You Bring

Required

3-5+ years of experience in marketing analytics, performance marketing, or similar analytical role (agency experience strongly preferred)

Deep fluency with marketing performance metrics: CPA, ROAS, CPC, CPM, CTR, conversion rates, LTV, CAC

Advanced proficiency with Looker Studio (Google Data Studio) or similar BI platforms

Strong technical skills in data manipulation, Excel/Google Sheets (pivot tables, formulas, data modeling)

Experience building multi-channel attribution models and understanding cross-channel effects

Proven ability to own client P&L and financial reporting

Strong communication skills—you can translate complex data into clear insights for internal teams (client presentation skills a plus, but not required)

Self-starter mentality—you proactively find problems and solve them without waiting to be told

Bonus Points

Experience with SQL, Python, or R for data analysis

Background in forecasting, scenario modeling, or predictive analytics

Hands-on experience launching and managing creative on advertising platforms (Meta, Google, TikTok, etc.)

Familiarity with marketing automation tools and CRM systems

Experience with AI tools for data analysis and reporting automation

Understanding of creative testing frameworks and statistical significance

Why This Role is Different

High impact: Your insights directly influence millions in client ad spend per month and shape agency strategy

Strategic influence: You're working alongside leadership, not just reporting—you're shaping how we measure success

Growth trajectory: As we scale, this role grows into Director of Analytics or VP of Performance

Learning environment: Work with diverse clients across industries and channels

Ownership: You'll build systems and processes from the ground up

Agency pace: Fast-moving, dynamic environment where you'll never be bored

Our Values (What We Look For)

Ownership mindset: You treat client performance like it's your own business

Intellectual curiosity: You ask "why" until you get to the real answer

Communication clarity: You make the complex simple

Bias for action: You ship solutions, not just ideas

Growth orientation: You're building the role, not just filling it

Range: $90-120k

Scalenomic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.