Digital Marketing Project Manager (m/f/d)

[LG Electronics Europe Headquarter]

Responsibilities

∙ Develop and implement comprehensive digital marketing strategies aimed at customer acquisition and retention via digital marketing platforms, social media, and CRM channels

∙ Collaborate with internal teams to instrument conversion points, optimize user funnels, and improve user experience across multiple channels and digital touch points of LG electronics

∙ Understand the importance of data strategy and Mar-tech stack around it to prepare post-cookieless era

∙ Understand the e-commerce ecosystem from a functional and business perspective and support business goals

∙ Excellent interpersonal skill to collaborate with various stakeholders to discuss strategic direction ensuring overall brand goals

∙ Stay on top of industry trends and best practices in digital marketing and Mar-tech, leveraging insights to drive continuous improvement and innovation to ensure LG's continuous transformation

Qualification

∙ Bachelor’s degree

∙ Minimum of 5 years of experience in digital marketing

∙ Strong understanding of digital marketing platforms

(e.g. GMP, Google Ads, Meta, programmatic, such as DV360 and Trade Desk)

∙ Proficient in marketing analytics (e.g. GA4)

∙ Understanding of Mar-tech solution in CRM / CDP and its architecture is a plus

∙ Experience in Data-driven Omni-channel marketing activation

∙ Project management skills with the ability to handle multiple projects and agencies simultaneously

∙ Advanced skills in Microsoft Office Suite (Excel, Word, PowerPoint) for reporting, presentations, and data analysis

∙ Interpersonal skills for coordinating across various stakeholders

∙ Passion in learning new technologies and not afraid to apply it to make best practices

∙ Excellent written and verbal communication skills in English