Senior Manager Modern Trade Channel Strategy

Responsible for the execution of the category management plans; executes direct to consumer communication;

works with team on developing/executing in-store promotions; conducts business analysis and makes

recommendations on marketing plans and sales fundamentals; develops expertise on competitive manufacturers,

local consumer insights etc.; prepares plans and deals with suppliers, agencies and legal approvals. Individual

contributor that is fully proficient in applying established standards; knowledge base acquired from several years

of experience in particular area; works independently; may coach other professionals.

Function Related Activities/Key Responsibilities

• This role requires robust Commercial Execution and Bottlers Operation understanding, and a very solid system experience to work in collaboration with different stakeholders.
• This role must be able to deep dive into the details of Commercial Capabilities and Channel Strategy to address issues, structure and analyze data to generate fact-based analysis, to understand drivers of
• performance before proposing solutions.
• Ability to drive cross-functional support and cross-system alignment, to ensure that Commercial Execution concepts and programs are embedded in channel strategies, customer programs, and execution plans to ensure effectively deployment in each market.
• Highly developed leadership and influencing skills are a must to positively influence our multi-functional system teams.
• To be successful, this role requires a strong combination of strategic thinking, analytical expertise, problem solving mindset, and the ability to build up simple plans that can be easily understood by frontline salespeople and customers.
  
  

Education Requirements

• Business, Economics, Engineering or related subject
  
  

Related Work Experience

• 5+ years of experience in Commercial Execution, Market Development and Channel Strategy
• Problem solving mindset with strong Analytical Skills, and a good working knowledge of digital solutions and machine learning models
• Outstanding influencing skills and cross-functional collaborative working standards
• Deep understanding of Value Chain concept
  
  

Required

• Commercial Execution
• Market Development
• Advanced Analytics & Problem Solving
• Customer Management
• Value to Market Broad
  
  

Good to Have

• Shopper Marketing & Obppc
• Segmentation
• Financial Systems
• Communication Focus
• Communicate with internal and external stakeholders and key Bottling partners.
  
  

Skills

Leadership; Sales Process; Business Planning; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Contracts; Sales Forecasting; Forecasting Process (Inactive); Communication; National Account Sales; Decision Making; Business Development; Teamwork; Negotiation

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.