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Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.
Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.
Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.
๐ Your next challenge
As our Communication Expert B2B, you are responsible for creating, managing, and optimizing communication campaigns for our B2B audience.
Working closely with the Product Marketing Manager, you translate strategic briefings into impactful campaigns. Your core focus will be email marketing (newsletters, targeted emails) - complemented by content creation for blog posts, videos, social media, events, merchandise, and more.
What you'll be doing:
- Build and execute a content plan for the B2B segment across multiple channels.
- Create engaging content for email campaigns, newsletters, social media posts, blog articles, whitepapers, videos, landing pages, visuals, POS material, print ads, online banners, etc.
- Write compelling, audience-tailored content and collaborate with copywriters and translators; proofread all published content.
- Ensure all content follows brand guidelines and has a positive impact on the Pluxee brand - working closely with designers and challenging ideas where needed.
- Collaborate with internal and external stakeholders, including Product Marketing Managers, Marketing Automation Experts, agencies, developers, and sales teams.
- Publish content on Pluxee's websites and app.
- Create and grow engaging LinkedIn content to increase audience and interaction.
- Implement SEO and GEO (Generative Engine Optimization) on audits from our SEO agency.
- Analyse campaign performance (open rate, CTR, engagement) with the Product Marketing Manager and optimize future campaigns.
- Manage Pluxee's presence at events - including stand design, merchandise, documentation, and lead generation through activations.
- Develop assets for Go-to-Market campaigns of new products.
- Contribute to corporate communication (e.g., CSR) and crisis communication.
- Identify trends, timely opportunities, and news to create relevant topical content.
- Monitor competitor marketing and communication activities to continuously improve Pluxee's campaigns.
๐ You're a match
- Bachelor's or Master's degree in Marketing or Communication, or related field (or equivalent experience).
- 3-5 years of experience in communication or marketing roles.
- Strong understanding of digital marketing channels, including SEO, social media, email, and content marketing.
- Experience with marketing automation platforms (e.g., HubSpot, Brevo) and digital tools (Google Analytics, Meta Business Suite, LinkedIn).
- Excellent writing and editing skills; ability to adapt tone to different audiences.
- Strong project management skills with the ability to handle multiple priorities and meet deadlines.
- Experience working with cross-functional teams.
- Analytical mindset with the ability to translate data into actionable insights.
- Knowledge of UX/UI best practices for digital campaigns.
- Languages: Dutch native level and good in French and English.
โ๏ธ Happy at work
1) A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.
2) A great culture: People matter - a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun!
3) An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.
Bachelor's or Master's degree in Marketing or Communication, or related field (or equivalent experience).
3-5 years of experience in communication or marketing roles.
Strong understanding of digital marketing channels, including SEO, social media, email, and content marketing.
Experience with marketing automation platforms (e.g., HubSpot, Brevo) and digital tools (Google Analytics, Meta Business Suite, LinkedIn).
Excellent writing and editing skills; ability to adapt tone to different audiences.
Strong project management skills with the ability to handle multiple priorities and meet deadlines.
Experience working with cross-functional teams.
Analytical mindset with the ability to translate data into actionable insights.
Knowledge of UX/UI best practices for digital campaigns.
Languages: Dutch native level and good in French and English.
Key Skills
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