Marketing Data Analyst

Main Responsibilities

• Develop interactive dashboards in Power BI for monitoring new vs. returning customers, marketing spend, and campaign efficiency.
• Drive data-driven insights to achieve marketing goals and improve marketing performance.
• Organize the full process from idea generation to A/B testing, analyzing test results, and implementing changes based on obtained insights.
• Gather and structure data from internal databases and multiple marketing channels (website traffic, CRM, digital ads, direct communication campaigns, etc.).
• Create and present reports, dashboards, and visualizations for tracking key KPIs: ROI, CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value), CPA, conversion rates, and more.
• Analyze customer behavior, campaign performance, and market trends.
• Conduct audience segmentation and cohort analysis to distinguish between new and repeat customers and identify growth opportunities.
• Design and evaluate A/B tests, calculate planned performance metrics, and measure effectiveness.
• Perform competitive analysis and benchmark performance, tracking industry trends, customer preferences, and emerging marketing technologies.
• Manage and monitor all marketing analytics tools: Google Analytics, Google Ads, Meta Ads Manager, Adjust, Singular, etc.
• Calculate planned ROI for campaigns and summarize actual performance.
• Deliver presentations with monthly, quarterly, semi-annual, and annual results to management and stakeholders.

Professional Qualifications

• 5+ years of experience in data analysis and interpretation.
• Proficiency with Data Analytics & Visualization Tools: Excel (Advanced: Pivot Tables, VLOOKUP, Macros), SQL, Power BI / Looker.
• Experience with Digital Analytics Tools: Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, Adjust, Singular.
• Knowledge of SEO Analytics Tools: Ahrefs, Similarweb, or equivalents.
• Skilled in A/B test design, execution, and analysis with focus on actionable insights.
• Strong expertise in customer segmentation and cohort analysis.
• Critical thinker with strong problem-solving skills and attention to detail.
• Fluent in English, with ability to present findings to an English-speaking team and C-level stakeholders.

Nice to Have

• Experience in the PDL niche.
• Long-term work on a single product/project.
• Google Analytics Certification (GA4).