Marketing Data Analyst
MD FinanceUkraine4 days ago
Full-timeAnalyst
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Main Responsibilities
- Develop interactive dashboards in Power BI for monitoring new vs. returning customers, marketing spend, and campaign efficiency.
- Drive data-driven insights to achieve marketing goals and improve marketing performance.
- Organize the full process from idea generation to A/B testing, analyzing test results, and implementing changes based on obtained insights.
- Gather and structure data from internal databases and multiple marketing channels (website traffic, CRM, digital ads, direct communication campaigns, etc.).
- Create and present reports, dashboards, and visualizations for tracking key KPIs: ROI, CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value), CPA, conversion rates, and more.
- Analyze customer behavior, campaign performance, and market trends.
- Conduct audience segmentation and cohort analysis to distinguish between new and repeat customers and identify growth opportunities.
- Design and evaluate A/B tests, calculate planned performance metrics, and measure effectiveness.
- Perform competitive analysis and benchmark performance, tracking industry trends, customer preferences, and emerging marketing technologies.
- Manage and monitor all marketing analytics tools: Google Analytics, Google Ads, Meta Ads Manager, Adjust, Singular, etc.
- Calculate planned ROI for campaigns and summarize actual performance.
- Deliver presentations with monthly, quarterly, semi-annual, and annual results to management and stakeholders.
Professional Qualifications
- 5+ years of experience in data analysis and interpretation.
- Proficiency with Data Analytics & Visualization Tools: Excel (Advanced: Pivot Tables, VLOOKUP, Macros), SQL, Power BI / Looker.
- Experience with Digital Analytics Tools: Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, Adjust, Singular.
- Knowledge of SEO Analytics Tools: Ahrefs, Similarweb, or equivalents.
- Skilled in A/B test design, execution, and analysis with focus on actionable insights.
- Strong expertise in customer segmentation and cohort analysis.
- Critical thinker with strong problem-solving skills and attention to detail.
- Fluent in English, with ability to present findings to an English-speaking team and C-level stakeholders.
Nice to Have
- Experience in the PDL niche.
- Long-term work on a single product/project.
- Google Analytics Certification (GA4).
Key Skills
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