Hisense Europe, the world’s leading home appliance manufacturer is a full assortment global player with a comprehensive product range: MDA, SDA, TV, Mobile and A/C, covering all market segments.

In September 2018 the strategic takeover of Gorenje Group took place when Hisense officially became a 100-percent owner of Gorenje.

Hisense celebrated its 50th anniversary in 2019 and has expanded over these years from a radio manufacturer to an international manufacturer in consumer electronics and major domestic appliance industry with a comprehensive brand portfolio.

Gorenje celebrated its 70th anniversary in 2020 and was with 10.000 employees, one of the largest manufacturing companies in the industry in Southeast Europe.

Gorenje has been a trendsetter in design, offering an extensive brand portfolio covering all market segments.

The merger resulted in a major manufacturer that combines consumer electronics and home appliances with a comprehensive product range.

With 4 major global brands: Hisense, Gorenje, Asko and Toshiba, we are present in different market segments.

Let's become even stronger together.

https://youtu.be/FzGeDy0_ePA

Project Manager – Retail Marketing

Responsibilities & Priorities

In-Store Marketing

Develop and deploy demonstration props for major domestic appliances:

• Lead project planning and execution from research to rollout, ensuring timely delivery and alignment with market needs.
• Manage the full lifecycle of prop development — from demand research, design, and sampling, to biannual centralized procurement and distribution.
• Continuously evaluate and improve demonstration props based on performance feedback and retail insights.

Adapt and implement POP (Point of Purchase) materials for diverse regional business scenarios:

• Oversee end-to-end project delivery, including design, material layout, prop development, and sample display setup.
• Ensure that all regional adaptations align with brand standards, budget, and timeline requirements.
• Supervise and support POP implementation projects across the EU region, managing local teams and external suppliers.

Set annual display targets for mid-to-high-end and key new products:

• Define KPIs and track project milestones and performance metrics across markets.
• Collaborate with centralized suppliers to guarantee on-time and on-quality delivery of POS displays and materials to key retail locations across Europe.

Support product launches at POS:

• Coordinate with retail marketing creatives, architects, and designers to develop comprehensive launch plans and ensure brand differentiation.
• Adapt strategies according to store priority, space flexibility, and commercial relevance.

Ensure brand consistency and visibility:

• Serve as a brand project leader, ensuring adherence to global brand guidelines and consistent brand representation across all retail environments.
• Conduct post-implementation reviews to assess in-store brand exposure and impact on consumer experience.

Marketing Processes

• Lead cross-functional project coordination, working closely with finance, logistics, and retail marketing teams to ensure the timely and efficient delivery of POS materials and props to European markets.
• Partner with HQ Project Managers to oversee the development and preparation of props and POS solutions from Chinese suppliers.
• Collaborate with the Investment Department to plan and execute bidding processes, identifying and contracting central suppliers for POS displays, props, and materials.
• Ensure rigorous reporting and project documentation, maintaining visibility on progress, risks, and cost control throughout all initiatives.
• Apply project management methodologies (planning, execution, monitoring, and closure) to optimize process efficiency and resource allocation.

Job Holder Profile

Qualifications & Experience

• Bachelor’s degree (BA) or equivalent.
• Minimum 3 years of experience in project management within a retail marketing, consumer electronics, or home appliance industry.
• Proven experience in leading cross-functional projects, managing suppliers, budgets, and complex timelines across multiple markets.
• Excellent communication and stakeholder management skills, with the ability to influence and align diverse teams.
• Strong organizational and analytical abilities, capable of managing multiple concurrent projects in a fast-paced, evolving environment.
• Demonstrated ownership mentality and the ability to work independently, proactively identifying solutions to ensure project success.
• Ability to gather market and customer insights and translate them into actionable project plans.

Core Competencies

• Project Management & Execution Excellence
• Cross-Functional Collaboration
• Drive for Results
• Strategic Planning & Decision-Making
• Creativity & Innovation
• Organizational Agility

Why Hisense Europe?

Because we’re looking for people who want more than just to execute projects – we want collaborators who are ready to co-create the future of our products. With us, you’ll have the opportunity to influence strategic directions, work with top experts, and leave a tangible mark on the development of international products.

If you’re a persona with vision, who knows how to connect people, structure ideas, and guide development, this is the right opportunity for you.

Join us and help shape the next generation of cooking appliances.

We do thank all candidates for their interest in a career with Hisense Europe Group; however, only those selected for an interview will be contacted.