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Semine shares that same mission. Since 2015, the team has been building AI technology that removes the repetitive, time-consuming parts of accounting, helping finance teams work smarter.
In July 2025, Semine joined forces with Rydoo to shape the future of financial automation. Together, we're creating a complete, AI-powered platform that simplifies accounts payable and expense management, helping businesses run simpler, faster and smarter financial operations.
We're a global team of +200 people who believe great tech should make life easier. If you have big ideas and want to build something that actually helps people, you'll fit right in.
Rydoo in a snapshot
- Ambitious international team
- 33 nationalities speaking over 15 languages
- 6 hubs across 3 continents
- Easy-to-use spend management app available on iPhone and Android
- Supporting over 10,000+ clients and 1 million+ users worldwide
- 4.6 employer score on Glassdoor
- Hybrid work policy
Rydoo/Semine are looking for a Product Marketing Manager (Accounts Payable) to join our Marketing Team. You will play a key role in shaping how our Accounts Payable (AP) solution is positioned and adopted in the market, following Rydoo's acquisition of Semine's Account Payable solution. This is a highly cross-functional role, working closely with Product, Sales, Customer Success, and the broader Marketing team to create messaging, content, and programs that drive awareness, adoption, and revenue growth.
Responsibilities:
- Lead market research and analysis to develop a deep understanding of the Accounts Payable market - especially in the Nordics, BENE, and UK - including customer needs, personas, competitive landscape, and market trends
- Define our market positioning and value proposition for AP, translating product features into clear customer benefits and business outcomes
- Create and maintain compelling messaging for launches and ongoing campaigns, ensuring consistency across all touch-points
- Develop and execute go-to-market strategies for new product features and integrations, collaborating with stakeholders across Marketing, Product, and Sales
- Produce high-quality marketing and sales collateral (sales decks, one-pagers, product sheets, case studies, customer advocacy materials, etc.) to support awareness, adoption, enablement, and revenue growth
- Drive customer advocacy by creating success stories, testimonials, and case studies that highlight the impact of our AP solution
- Partner with Brand & Comms, Demand Generation and Field Marketing to build targeted campaigns that drive pipeline and product engagement
- Ensure knowledge and insights are shared across teams, acting as the go-to expert on the AP product and markets
- BS/MS degree in Marketing, Business, or a related field
- 5+ years of experience in product marketing, product management, or customer experience within SaaS, fintech, or tech companies
- Experience in Accounts Payable, Payments, or Finance SaaS is a strong plus
- Proven ability to manage and prioritise multiple projects and launches in a fast-paced environment
- Ability to collaborate cross-functionally (with Product, Sales, Customer Success, Marketing) and generate buy-in across different stakeholder groups
- Strong skills in storytelling, messaging, and creating engaging product and sales content
- A data - and insights - driven mindset, with the ability to translate research into actionable strategy
- Creative and structured, with a focus on delivering tangible business results
- Full proficiency in English
- Located in the Nordics (ideally in Oslo) and ideally fluent in Norwegian
Next to our amazing team, informal & international company culture and our mission to become the number 1 spend and invoice management platform in Europe, we offer some nice benefits that make working at Rydoo / Semine even more fun:
- A competitive package, including salary and benefits
- #RydooHybrid work policy: decide for yourself where you work most efficient
- #RydooOnTour: our international mobility program that gives employees the possibility to temporarily relocate to one of the countries we have a Rydoo office
- Professional freedom and a flexible work environment
- Upskilling through training and coaching programs
- Regular company and team events
- Wonderful international team with more than 33 different nationalities
- Spectacular onboarding program for all new Rydooer's
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