Assistant Manager - Digital Marketing

About Dubai Holding Asset Management:

Dubai Holding Asset Management (DHAM) owns and operates an extensive portfolio of 20 landmark retail destinations and 15 residential communities. The Group plays a focal role in shaping Dubai's position as a global leader in business, tourism and leisure, contributing to its position as one of the world's most coveted and sought-after livable destinations. From hot-spot retail destinations like Bluewater's, JBR, Souk Madinat Jumeirah, Al Khawaneej Walk and The Outlet Village to popular attractions, including the Theatre of Digital Art, Madame Tussauds, Tr88house, Museum of Illusions, Dubai Holding Asset Management’s retail destinations captivate millions of visitors and tourists every year.

Meanwhile, the niche and vibrant community centers as Bay Avenue, Mudon Community Centre, and Serena Marketplace play a vast role in enhancing the overall quality of life in residential communities, making neighborhoods more vibrant and connected. In 2022, Dubai Holding Asset Management’s retail destinations collectively attracted over 28 million visitors and hosted over 75 events across the portfolio. Dubai Asset Management maintains a substantial presence in Dubai with a leasing portfolio of 15 distinct residential communities, elevating the city’s global recognition as one of the most desirable and livable destinations worldwide.

Role Purpose:

This role is responsible for managing and executing digital marketing projects in line with DHAM’s digital strategy, ensuring the delivery of an excellent, stimulating and innovative digital experience across all executions, utilizing the latest multi-channel digital communication, tactics and technologies.

Responsibilities:

Digital Media Management

• Develop DHAM’s online presence across different digital marketing channels & drive the performance to achieve set KPIs across these channels.
• Build a performance omni-channel approach to achieve DHAM’s digital growth.
• Plan and execute digital marketing communications, including SEO / SEM, sponsored / paid search, marketing database, email, SMS, and display advertising campaigns to generate leads and drive traffic to DHAM destinations.
• Support the Head – Digital Marketing in managing owned digital media channels (e.g. website, blogs, emails) to ensure brand consistency.
• Build and manage digital backend tools’ asset setup (Analytics, Search Console, Tag Manager and other app and website google tools).
• Provide analytics and technical support for owned media assets (website / apps / solution-integration) working closely with IT team and 3rd party suppliers.
• Create accurate location pins using “Google My Business” platform to ensure accuracy of all DHAM locations including Retail / Residential / Commercial and Industrial.
• Achieve ROIs agreed with the Head – Digital Marketing in terms of organic traffic, paid media, promoted ads etc.
• Work with the web developer for website development in a manner that ensures rich engagement with key audiences including provision of complex conceptual ideas and bringing them to life.
• Ensure that queries and chats received through the DHAM website are addressed in a timely fashion.
• Track conversion rates and suggest improvements to the website as required.
• Manage DHAM residential listings across aggregators and owned channels.

Campaign Management - Agency led and Internal Paid Campaigns

• Prepare digital campaign plans for corporate and segments – retail / residential / commercial and industrial to ensure they are innovative, brand led and effective.
• Liase with the Marketing Branding & Services function to create and curate content as per DHAM’s branding guidelines.
• Support individual campaign managers to devise effective integrated digital campaigns for DHAM.
• Act as a service provider on specific internal paid campaigns as assigned from time to time, this includes managing end to end delivery and execution of the campaigns including social media management, creation of landing pages, addressing queries received etc.
• Devise and implement strategies to drive relevant online traffic to the DHAM website and social media pages for Corporate as well as internal paid campaigns.
• Setup and lead the internal performance media rollout (Social/ Google/ Programmatic) to extend tactical campaign support for DHAM business offerings.
• Optimize internal performance marketing campaigns across different platforms and channels (Paid Search, Display, Paid social etc.) to achieve KPI and goals. This also includes healthy tactics supporting data-first strategy such as establishing an AB testing approach to digital campaigns.
• Conduct technical audits for campaign landing pages to ensure they are in line with the DHAM branding guidelines before being published on the website.
• Manage the tracking codes for campaigns and develop a digital roadmap that helps increase effectiveness of the digital campaigns.
• Ensure campaign email management platforms such as Eloqua and Campaign Monitor are used in an effective manner and integrated with the DHAM website and Salesforce.
• Coordinate the preparation of campaign newsletters and their dispatch to internal and external audiences is done in a timely manner.
• Prepare dashboards to understand the status of the campaign and its effectiveness and advise on areas of improvement.
• Support other departments as required, related to online media guidelines and technical support to deliver key content in an effective and time-sensitive manner.

Customer Lead Capture and CRM

• Work on the lead capture process by tracking visits to DHAM website and social media pages through promoted ads and ensure all relevant contacts are added and integrated with Salesforce.
• Work towards growing the customer base by customer acquisition through product marketing, content & demand generation on digital marketing platforms.
• Lead on CRM operations and liaise between IT and Marketing team to ensure campaigns are launched efficiently and KPIs are achieved.
• HTMLs development.

Digital Analytics and Performance Management

• Gather and analyze appropriate research to provide consumer insight driven media recommendations across digital paid media rollout.
• Analyze and monitor digital activity using Google Analytics and other tools to ensure optimal usage of the channels, meet performance targets for online and digital effectiveness.
• Track all analytics data and build / amend digital marketing plan accordingly.
• Make comprehensive reports for the leadership that display digital marketing results and effectiveness.

External Agency Management

• Develop relationships with third party digital agencies to ensure optimal and effective leveraging of capability to deliver cost effective digital solutions for DHAM.
• Support the Head – Digital Marketing in the selection and negotiation process with external digital marketing agencies to ensure they fit well within the DHAM standards.
• Monitor performance of external agencies to ensure they deliver within agreed timeframe and quality and branding standards.

Continuous Improvement

• Stay up to date with digital technology developments to implement relevant technologies for DHAM that will enhance user experience for visitors to website or online media pages.
• Monitor competitor website and online presence to stay abreast and provide ideas for improvement.
• Suggest enhancements to DHAM’s digital channels based on stakeholder feedback and analytics through development and enhancement of DHAM’s digital presence including user experience (UX), content, SEO, CRM and mobile applications.