About the company:

We are Arctic Adventures, and we have one goal: to connect travelers with the wonders of nature. For decades, our mission has been to help people worldwide experience the awe of everything under the aurora. We’ve been in the field for over 40 years! Started as a dream of one Icelandic couple, Arctic Adventures today is a big group of professional guides, customer care specialists, marketing and sales teams, operations specialists, IT, and others based in Vilnius and Iceland.

We're seeking a Digital Marketing Lead with excellent English skills to join our Marketing team in Vilnius, Lithuania. The ideal candidate is data-driven, strategic, and passionate about delivering measurable growth through digital channels. You’ll be responsible for leading initiatives across paid media, email marketing, website performance, and user experience. As a Digital Marketing Lead, you’ll collaborate closely with content, creative, and product teams to optimize campaigns, enhance the online experience, and drive customer acquisition and retention.

Responsibilities:

• Lead and mentor a cross-functional digital marketing team, including specialists in paid media, email marketing, web management, and UX/UI.
• Set clear goals, priorities, and performance metrics for the team, ensuring alignment with overall marketing objectives.
• Oversee planning, execution, and optimization of digital campaigns across channels to drive growth and ROI.
• Collaborate with content, creative, and product teams to deliver cohesive and high-impact marketing initiatives.
• Monitor analytics and campaign performance, providing guidance and actionable insights to the team.
• Ensure consistent brand communication, user experience, and data-driven decision-making across all digital touchpoints.
• Manage budgets, tools, and resources effectively to maximize efficiency and results.
• Foster a culture of collaboration, learning, and continuous improvement within the digital team.

Requirements:

• Excellent command of English and strong communication skills, both written and verbal.
• Proven experience leading digital marketing teams or managing specialists across multiple channels (PPC, email, paid social, web, UX/UI).
• Deep understanding of digital marketing strategy, performance optimization, and analytics.
• Hands-on experience with key platforms such as Google Ads, Meta Ads, Google Analytics (GA4), and marketing automation tools.
• Strong analytical mindset with the ability to interpret data, identify insights, and drive data-informed decisions.
• Excellent project and time management skills — able to prioritize, delegate, and deliver under deadlines.
• Collaborative leadership style with the ability to motivate and develop team members.
• Passion for travel, nature, and outdoor experiences is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.

What we offer:

• Hybrid work: 3 days per week on-site.
• Additional sick days for when you're under the weather.
• International team with colleagues always having your back.
• Additional health insurance to prioritize your well-being.
• Equipped office with fresh fruits, hot drinks, pool table, and foosball.
• Team breakfast once per week.
• Opportunities for both personal and professional development.
• Company outings or in-office team events.

Monthly Salary:

• From 3800 eur gross monthly (depending on your experience and expertise).