eMAG
Product Manager, Innovation (App & Web Team)
eMAGRomania18 hours ago
Full-timeRemote FriendlyProduct Management, Marketing
We’re always looking for the ones truly passionate about their work. If you are amongst them, you can rest assured there is a place for you in eMAG. We’ve grown very fast and are determined to keep doing so. What brought us here is our desire for continuous evolution and practical results.

More than 6000 colleagues are part of eMAG Teams . We strongly believe in people's development and therefore every year we invest more and more energy and resources to remain an organization that is constantly learning. We want to ensure that you’ll have the most talented colleagues and the proper environment to grow and achieve great results, to become what you desire on a personal and professional level. Join us, grow faster !

Product Manager, Innovation (App & Web Team)

What you’ll have to do:

  • Own the innovation stream for the eMAG app, designing and testing new ways to increase app adoption & engagement.
  • Lead discovery, prototyping, and testing of engagement mechanics (gamification, loyalty features, rewards, interactive campaigns).
  • Collaborate with Commercial and Marketing teams to launch app-first initiatives that attract users and encourage repeat usage.
  • Work closely with UX, Data, and Engineering to run experiments, analyze results, and iterate quickly.
  • Monitor user behavior and market trends to identify opportunities for new engagement drivers.
  • Balance fast experimentation with scalability, ensuring successful initiatives can roll out to millions of users.

Success Metrics

  • App Engagement: Increased daily/weekly active usage and session depth.
  • Campaign Impact: Measurable uplift in traffic and usage from app-first initiatives.
  • Experiment Velocity: Number and quality of experiments delivered per quarter.
  • Adoption & Retention: Sustained usage of new features or mechanics.
  • Cross-team Alignment: Strong collaboration with Commercial, Marketing, UX, and Engineering.

What makes you a good fit:

  • Proven experience in product management or growth/engagement-focused roles.
  • Experience in e-commerce, loyalty programs, or gamification mechanics. Passion for consumer apps and engagement-driven products. Proven track record of launching features or campaigns that drive engagement in consumer apps.
  • Creative and data-driven mindset: able to translate ideas into testable hypotheses.
  • Comfortable with failure as part of the innovation process, learning fast and iterating.
  • Familiarity with A/B testing, growth frameworks, and rapid prototyping.

What we’ve prepared for you:

  • Medical subscription: Medicover, MedLife or Regina Maria.
  • A flexible budget that you can invest in yourself as you wish: meal tickets, holiday tickets, cultural vouchers, private pension, foreign language classes, eMAG, Fashion Days, Therme and Genius, membership to different gyms or even professional development classes.
  • Different discounts from our partners: banking, mobile, dental medicine or wellness.
  • Access to the Bookster library and free credits on the Hilio psycho-emotional health platform.
  • An accelerated learning environment, with access to over 100.000 curated online resources and platforms, learning academies and development programs.
  • New headquarters, where sleek design, natural light, and versatile spaces create an energizing and comfortable environment for hybrid work.

Curious to find out more about the next step in your career? Apply now and if your experience is relevant for the role you wish, we will give you a call for more details! Also, here you can find our confidentiality policy if you want to consult it.

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