Dentsply Sirona
Senior Commercial Product Manager Benelux
Dentsply SironaNetherlands5 days ago
Full-timeProduct Management, Marketing
Requistion ID: 81726

Wellspect Healthcare is a leading global provider of innovative medical devices that help people suffering from urinary retention or chronic constipation. More than 1 000 employees around the world are dedicated to making a difference to people who need our products and services. Wellspect is one of the worlds’ leading manufacturers of intermittent urinary catheters, with LoFric® as the most known brand. As a help to those with chronic or severe constipation Wellspect has developed what likely is the world’s most advanced irrigation system, Navina™, combining a high degree of user convenience, clinical effectiveness and connectivity into one smart system. Wellspect strives to become climate neutral and leave the smallest possible environmental footprint. The company, with headquarters in Mölndal, Sweden, is present in more than 30 countries, and part of Dentsply Sirona, the worlds´ largest manufacturer of professional dental technologies. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY. Visit www.wellspect.com and www.dentsplysirona.com for more information.

Senior Product Manager Commercial

Reporting to the Manager International Marketing, the Sr Commercial Product Manager is accountable for driving both the strategic direction and operational execution of the marketing and commercial agenda within the country. The role shapes market strategies, defines product positioning, and aligns local plans with global objectives, while ensuring adaptation to local market dynamics, customer needs, and competitive realities.

In addition, the role leads the hands-on implementation of marketing initiatives, orchestrating cross-functional collaboration to deliver impactful commercial results. Success in this role requires a strong business mindset, deep market and customer understanding, and the ability to translate strategic plans into effective execution that accelerates growth and strengthens market presence.

Strategic Responsibilities

  • Lead and develop the annual commercial and marketing strategy for the country, ensuring alignment with global objectives and local market opportunities.
  • Analyze market trends, competitive landscape, patient demographics, and therapy advancements to identify growth opportunities and shape product positioning.
  • Define a compelling value proposition and ensure consistent messaging across channels and customer segments.
  • Contribute to global launch strategies and influence upstream marketing with local market insights and customer needs.
  • Establish strong relationships with Key Opinion Leaders (KOLs), scientific societies, and other key stakeholders to build market advocacy and shape long-term strategic partnerships.
  • Provide strategic recommendations to Management and Country leadership based on commercial performance, market intelligence, and customer feedback.

Operational Responsibilities

  • Translate strategic plans into actionable commercial plans and campaigns, leading the execution to achieve volume, revenue, and profitability targets.
  • Collaborate closely with Sales teams, earning trust and supporting them with tools, training, and insights to deliver value to customers.
  • Maintain a strong field presence to gather Voice of Customer (VOC) insights and manage clinician and patient feedback loops for current and future products.
  • Lead the development and execution of country launch plans, ensuring operational readiness and cross-functional alignment.
  • Train internal teams, ensure regulatory compliance, and adapt marketing content to meet local regulations.
  • Execute annual commercial plans, marketing campaigns and continuously monitor performance, adjusting tactics as needed.
  • Support tender management, product demand planning, and complaints coordination to ensure operational excellence.
  • Plan and lead local KOL management and educational programs, local congresses, and industry events, ensuring alignment with marketing goals and stakeholder engagement.
  • Collaborate with Medical Affairs and Market Access to integrate scientific initiatives with commercial strategies and support market entry or expansion.
  • Manage the marketing budget and ensure efficient resource allocation in line with spending objectives.
  • Provide regular reports and insights to Management and leadership, proactively recommending improvements to enhance results.

Marketing ROI And Effectiveness

  • Is responsible for the execution of marketing programs, focusing on measuring ROI and effectiveness in lead generation, customer engagement, and brand awareness.
  • Ensure consistent application of the global marketing strategy.
  • Meet deadlines in line with the Annual Operational Plan and commercial objectives.
  • Demonstrate professionalism and integrity, adhering to company policies, procedures, and ethical standards.
  • Contribute proactively to supporting teams and management.
  • Foster strong relationships within the management team

Requirements And Education

  • Deep knowledge of the medical device and homecare markets, with the ability to leverage market dynamics, customer insights, and competitive analysis to shape actionable commercial strategies.
  • Proven expertise in developing and executing successful new product launch plans.
  • Strong strategic and analytical skills, capable of turning data into actionable marketing and product strategies and converting them into effective tactical plans that deliver measurable results.
  • Effective collaborator with cross-functional teams, driving commercial excellence through teamwork.
  • Experienced in strategic planning and execution, prioritizing initiatives and delivering results in a fast-paced environment.
  • Proficient in English, with a B2 level or higher.
  • At least 5+ years of experience in global marketing and product management, with a focus on commercialization excellence, in medical device sector or pharmaceuticals

Dentsply Sirona is an Equal Opportunity/ Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in Dentsply Sirona.

If you need assistance with completing the online application due to a disability, please send an accommodation request to [email protected]. Please be sure to include “Accommodation Request” in the subject.

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