Why Uptimal?

At Uptimal, we help global companies grow by combining data, automation, and MarTech strategies. We partner with international brands and leading technology platforms, driving projects that merge innovation and analytics to create real business impact.

If you’re passionate about Marketing Mix Modeling (MMM) and attribution modeling and want to work on high-impact projects with a collaborative, international team, this role is for you!

The Role We’re looking for a Data Scientist (MMM & Attribution Modeling Specialist) to join our analytics team. You’ll work with advanced frameworks (Meridian, PyMC, Robyn), contribute to large-scale modeling projects, and participate in refining methodologies for accurate media mix and attribution insights.

What You’ll Do

• Build and manage MMM and attribution modeling projects: data preparation, feature engineering, model execution, and interpretation of results.
• Translate insights into actionable business recommendations and media mix optimization scenarios.
• Collaborate with clients and partners on model implementation and validation.
• Develop and maintain workflows for regular model updates and budget reallocation simulations.

What We’re Looking For

• Proven experience in Marketing Mix Modeling (MMM) & attribution modeling. This is a mandatory requirement for the role. Candidates without hands-on MMM experience will not be considered.
• Familiarity with tools such as Robyn, LightweightMMM, PyMC or Prophet.
• Strong Python skills (pandas, numpy, scikit-learn, arviz, PyMC, etc.).
• Experience with marketing and advertising data (Google Ads, Meta, DV360, GA4, CRM, MMPs).
• Ability to generate clear documentation and communicate analytical results effectively.
• Solid understanding of business metrics: ROMI, CPA, CAC, LTV, MRR, etc.
• Fluent English.

Nice-to-Haves

• Experience with Google Meridian or motivation to master it.
• Familiarity with Google Cloud Platform (BigQuery, Vertex AI).
• Knowledge of incrementality testing (geo experiments, synthetic control, CausalImpact, etc.).
• Strong SQL skills.
• Experience with R for modeling workflows.
• Experience with visualization/reporting tools (Tableau, Power BI, or similar).

What You’ll Get

• Full-time, permanent position directly with Ûptimal
• 100% remote role in the European time zone.
• Competitive salary based on your experience
• Paid time off and local holidays
• Opportunity to work on cutting-edge projects with global clients
• A collaborative and down-to-earth team that values autonomy, learning, and impact

Apply now and take your next step in MMM and attribution modeling with a company that values both people and data innovation!