Watsons Turkey is a part of AS Watson Group, the world's largest international health and beauty retailer, operating over 17,000 stores under 12 retail brands across 31 markets with more than 130,000 employees. As of the 2024 fiscal year, AS Watson Group recorded a revenue of 24 billion USD and serves over 6 billion customers annually through its O+O (Offline plus Online) platforms, offering a technology-enabled retail experience. As the leading O+O health and beauty retailer in Asia, Watsons operates 8,000 stores and over 1,500 pharmacies across 16 markets in Asia, Europe, and the Middle East. Watsons Turkey is one of the leading beauty and personal care retailers in Turkey, with more than 450 stores in 66 cities and over 3,500 employees. It aims to make a positive difference in customers’ lives through its products and services. Watsons is Asia’s No.1 Personal Care and Beauty Retailer.* *Based on the results of the "Top 50 Customer Experience Brands" survey conducted by Campaign Asia with 9,000 participants across six Asian countries.

* The data you share is protected and processed within the scope of the Personal Data Protection Law No. 6698 ("KVKK"). For detailed information, you can visit https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni.

* 6698 sayılı Kişisel Verilerin Korunması Kanunu ("KVKK") kapsamında paylaşmış olduğunuz veriler korunmakta ve işlenmektedir. Ayrıntılı bilgi için https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni adresini ziyaret edebilirsiniz.

Qualifications:

• University degree; MBA, Mathematics, Statistics, Industrial Engineering from reputable Universities is preferred,
• 10 years of customer growth, CRM campaign strategy and data analytics experience,
• Experience in analyzing data and building insights & stories from data,
• Understanding of business intelligence, data management technologies and predictive models,
• Strong SQL, Microsoft Excel and PowerPoint skills, experience on data visualization tools; Tableau, Power BI is a plus,
• Excellent command of written and spoken English,
• Team work orientation and skilled in working with cross-functions.
• Strong planning with strong communication and interpersonal skills
• A self-motivated, flexible, quick learning, high achieving, “can do” mentality; High drive and results oriented spirit.

Job Description:

• Develop comprehensive CRM campaign strategies and improve annual CRM plan aligned with business objectives.
• Analyze big data and generate customer insights to drive business growth and customer engagement.
• Work closely with internal units to produce more efficient and effective strategic decisions by the help of customer analytics and growth.
• Understand customer profiles and consumption behaviors to increase customer loyalty.
• Follow up CRM KPIs and periodic reports; collaborate with internal units.
• Maintenance of CRM system and improve current processes of loyalty program for better customer experience,
• Build up 3rd party partnerships for cross-campaigns
• Direct reporting to Head of CRM.