The Role

As our Senior Product Designer, you will have the unique opportunity to transform the product experience for iconic brands. You will influence every aspect of our products, from conducting user research and crafting user flows to creating stunning UI designs. Additionally, you will have the opportunity to reimagine our products for AI, transforming the user experience.

Working in a cross-functional team located in Gothenburg/Mölndal, you and your teammates will own the products from concept to operation, continuously iterating and improving. Your success will be reflected in the success of our products.

Responsibilities

• Ensure a cohesive experience across our products.
• Take accountability for the entire product’s design, considering usability, utility, and product expression.
• Be a thoughtful voice for our users in the organisation.
• Engage with customers and users to build a strong intuition of current and future use cases and user needs.
• Lead customer discovery efforts such as user research and usability testing.
• Use design methodology to evaluate the usability, value, and occasionally the viability, of concepts. 
• Care for consistent concept usage across our products, from the UI to our APIs, and empower others through the design system.
• Use design thinking to enable the team to build great solutions to valuable problems.
• Leverage AI for fast full-fidelity prototyping.
• Consider user devices and applications when designing solutions.
• Create high-quality designs and pixel-perfect assets.
• Understand relevant regulations, such as the EU Accessibility Act, and educate others.

This is You 

We believe you are excited about building products for customers and making our users shine. You know how to balance short-term and long-term priorities in your problem-solving. You know the latest tools, techniques, and frameworks, what great looks like, and that the outcome for our products and customers is the goal.

You are transparent and collaborative. You bring expertise to your team and empower it to move fast through clear principles and simple systems. You thrive in cross-functional contexts and educate others about the latest trends and techniques. You are comfortable with uncertainty; you act and strive to improve. You start small, learn, and iterate.

Qualifications

We expect you to begin your journey at Anaphora with the following skills and to continuously add and develop new ones.

• Excellent design skills from education or experience covering all aspects of product design, such as user/customer interviews, usability testing, prototyping, and UI/UX design.
• Proven excellent design taste and a strong portfolio of previous work. Your portfolio reflects a deep understanding of the importance of usability, beyond visual excellence.
• Proven ability to facilitate design processes and user research within cross-functional teams.
• Recognised seniority from prior positions and at least one year of experience working as the lead designer in a cross-functional product team building software products.
• Experience exploring how AI can accelerate and transform product development.
• Mastery of Figma and proficiency in other design tools (e.g., Adobe Creative Suite) and prototyping tools (e.g., Lovable).
• Strong communication and collaboration skills, and the ability to work effectively in cross-functional teams and communicate clearly with stakeholders and customers.
• Fluency in English.

About Anaphora

Anaphora enables global brands to manage and control their brand identity, ensuring consistent, high-impact customer experiences at scale. We build our SaaS platform for industries where brand consistency is non-negotiable, especially in luxury, automotive, and high-end retail.

Our ability to drive adoption at the retail and dealer level makes us unique, something most enterprise solutions struggle to achieve. A standout example is Porsche, which has integrated Anaphora at the global level. Today, their entire global dealer network uses our platform to power customer communication. That means every Porsche dealership, from Europe to North America, delivers on-brand digital experiences with precision and ease.

Unlike traditional tools that distribute static brand guidelines, Anaphora is the brand guideline. Our platform embeds a dynamic brand design system directly into every user action, ensuring that whether you are at HQ, regional, market, or dealer level, every campaign, asset, and message automatically aligns with the brand’s identity. Brand governance is no longer an afterthought; it is built in at the core.

Where We Are Headed

Anaphora is scaling fast, and we are building toward a future where brand intelligence becomes the engine behind global brand governance. We are helping brands create more personal connections and lasting impact by ensuring every interaction is consistent, contextual, and seamlessly on-brand.

Our long-term vision is to become the central intelligence layer for brand identity and execution, enabling brands to stay consistent, personal, authentic, and adaptive in an increasingly fast-moving digital world.