CRO Lead (Remote in Lithuania)

Mediatech

As a media group, we combine digital, tech, and content competencies to simplify complex information and make it accessible to everyone. Since launching Cybernews in 2019, expanding into Healthnews, and creating a financial insights platform, we have grown to a team of 250 in-house experts and over 150 global contributors.

Digital Performance Department

Dedicated to optimizing online presence and driving measurable results. By leveraging data analytics, user behavior insights, and advanced digital marketing strategies, this team focuses on improving conversion rates, enhancing user experiences, and maximizing the effectiveness of our digital campaigns. Our goal is to ensure continuous growth and success in the digital landscape.

You

Experienced in user behavior, data analytics, and digital marketing. With a deep understanding of digital marketing metrics, you excel at developing and implementing strategies to improve conversion rates across websites. Your strategic mindset and analytical skills will drive our digital success and enhance user experiences.

What Will You Do

Develop and execute a comprehensive CRO strategy aligned with business goals
Identify key conversion metrics and set targets for improvement
Lead, mentor, develop a team of CRO specialists and foster a collaborative team environment
Conduct thorough analysis of user behaviour and conversion funnels to Identify areas for improvement and develop hypotheses for A/B testing
Implement and manage A/B and multivariate tests to optimize conversion rates
Work closely with marketing, product, and other cross teams to ensure cohesive strategies
Communicate CRO insights and recommendations to stakeholders
Collaborate with UX/UI designers to enhance site usability and user experience
Ensure that all changes are user-centered and data-driven
Develop and present regular reports on CRO performance and progress
Maintain detailed documentation of tests, outcomes, and best practices
Translate data into actionable insights for continuous improvement
Keep abreast of the latest trends and best practices in CRO and digital marketing
Continuously explore new tools and technologies to enhance CRO efforts

WE EXPECT YOU TO HAVE

Proven experience in executive leadership roles within the digital marketing or related field
Demonstrated track record of driving revenue growth and maximising profitability
Strong leadership and management skills, with the ability to inspire and motivate a team
Experience with data analysis tools: Google Analytics, Hotjar, and other CRO platforms to gather insights
Good understanding of performance marketing metrics (ability to initiate A/B or time frame tests, as well as changes based on correct metrics evaluation)
Strong analytical skills, with the ability to interpret data and generate insights to inform strategic decision-making
Ability to contribute in creating and tracking data models for product verticals or channels
Excellent communication and interpersonal skills, with the ability to build rapport and negotiate effectively
Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions

AT MEDIATECH YOU WILL BE ABLE TO

Influence organization-level decisions with shorter decision-making time and quick implementation of ideas
Apply your skills and previous know-how in new, dynamic, and ever-evolving industries
Achieve a significant impact by making global-scale projects come alive
Accelerate your career based on outcomes rather than climbing the corporate ladder and hierarchy

GROSS SALARY

From 4132 EUR/month. Keep in mind that we are open to discuss a different salary based on your skills and competences

CRO Lead (Remote in Lithuania)

Key Skills

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