To oversee the performance and operational standards of international franchise outlets within an assigned region. The Brand Manager ensures compliance with brand standards, drives business growth, and supports franchisee teams.

Responsibilities

Operations Oversight:

• Manage daily operations across multiple international franchise outlets, ensuring alignment with brand SOPs and quality standards.
• Conduct regular site visits, audits, and performance reviews to identify opportunities for operational improvement.
• Ensure food safety, hygiene, and customer service standards are consistently met or exceeded.

Financial Performance Management

• Monitor and analyze KPIs such as sales, food cost, labor cost, and P&L performance across all units.
• Assist franchise partners in achieving financial targets by identifying revenue opportunities and cost optimization measures.
• Provide performance reports and strategic recommendations to the General Manager.

Training and development

• Coordinate and deliver training to franchise managers and their teams on brand standards, systems, and procedures.
• Evaluate operational capabilities and implement development plans to strengthen team performance.

New Opening and Projects

• Support GM during new store openings by coordinating training, setup, and initial operations.
• Work with internal teams to ensure smooth execution of expansion plans and special projects.

Market and Brand alignment

• Ensure brand consistency and execution in line with global brand identity across all international markets.
• Monitor market trends, consumer behavior, and competitor activities to provide insights for strategic planning.

Qualifications

• Bachelor’s degree in Hospitality Management, Business Administration, or a related field.
• Minimum 5–7 years of experience in multi-unit food & beverage management; international experience is a plus.
• Strong background in franchise operations, preferably with global or regional brands.