Introduction

A leading financial institution is looking for an experienced Digital Marketing & Performance Consultant to drive its digital marketing and analytics initiatives during a key phase of transformation.

You’ll ensure campaigns perform, insights flow, and data drives smarter decisions.

This is a one-year consultancy assignment (3/5 FTE) with 1–2 days per week on-site in Turnhout.

Responsibilities

• Act as the single point of contact (SPOC) for digital campaign performance and analytics.
• Coordinate with agencies to plan, execute, and optimize campaigns (including organic and paid LinkedIn).
• Gather, interpret, and present performance data — turning insights into actionable recommendations.
• Manage and enhance company websites, ensuring updates, SEO optimization, and alignment with content strategy.
• Support product-focused initiatives , ensuring structured reporting and alignment with media plans.
• Track and improve digital performance across platforms and channels.
• Collaborate with the Content Strategist to ensure data-informed storytelling and campaign coherence.

Experience & Competences

• Solid experience in digital marketing, performance management, and analytics, preferably in B2B or financial services.
• Skilled with analytics and campaign tools (e.g., Google Analytics, LinkedIn Campaign Manager, reporting dashboards).
• Analytical mindset: able to translate data into clear, strategic recommendations.
• Experience managing websites and collaborating with technical teams.
• Strong organizational and reporting skills.
• Fluent in Dutch and English (French is a plus).
• Autonomous, hands-on, and results-oriented.

Our Offer

• A key digital role influencing campaign performance and brand visibility.
• Opportunity to work within a dynamic team at the forefront of digital transformation.
• Freelance/consultant contract, 3/5 workload.
• Hybrid model with 1–2 days/week on-site in Turnhout.