Position: AI-First UI/UX Design Manager (E-commerce & GenAI)

Compensation: AED 25,000 - AED 35,000 per month + 10% Performance Bonus (Tax-Free)

Location: Dubai, UAE (On-site) with full relocation and visa support

Are you the 1 in 47,823 UI/UX leaders whose GenAI skills make a traditional workflow feel unacceptably slow and creatively limiting? Then, we have an exciting opportunity for you here at Puffy.

Your Mission: To architect and own Puffy's entire e-commerce web design, revolutionizing our customer experience and design process through artificial intelligence. You will lead a team to ship better designs, faster, and build an AI-native design engine that directly drives multi-million dollar revenue growth.

What Is In It For You: This isn't just another design leadership role. This is your chance to become a true industry architect.

• Architect the AI-First Design Revolution. You won't just use AI tools—you'll build an entire AI-powered design practice. Your vision for AI-assisted design will become the company standard, directly shaping the future of our global brand.
• Partner with the Top 1%. Work directly with our Forbes Council Member CEO and a leadership team of proven experts, gaining firsthand exposure to the strategic decisions and high-velocity execution that drives a global brand.
• Experience a World-Class Lifestyle. Based at our dynamic Dubai headquarters, you will benefit from a tax-free income and an international lifestyle in one of the world's most advanced cities, with full relocation and visa support.
• Master an AI-Native Toolbox. While other companies debate licenses, you will be implementing Figma AI, Adobe Firefly, and LLM-powered systems in a truly AI-native environment—a competitive advantage few design leaders in the world will have.

What You'll Need:

• 7–10 years in web design for e-commerce, including 4+ years leading, mentoring, and managing the operations of a design team.
• A portfolio that shows shipped PDP/PLP/Checkout improvements tied to clear business metrics.
• Expert in Figma (components, variables, Dev Mode); strong visual/motion craft and responsive design sensibility.
• Proven experience implementing GenAI tools into a professional design pipeline, with a clear understanding of prompt engineering, quality control, and brand governance.

The Puffy DNA

We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.

• Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
• Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
• Go All-In: When the mission demands it, we rally as one team to cross the finish line.

Your 90-Day Objective:

Your mission begins on Day 1. You will achieve a critical, measurable outcome that delivers a big impact on the business:

• Cut design-to-dev handoff time by 40% via AI-first workflow, validated through 2+ shipped projects and a team playbook with full team adoption.

The alternative is another year where your potential is capped and your AI-forward ideas die in committee.

Ready to Shape Your Story?

Click "Apply" and take the first step.