About Motivus

At Motivus, we’re redefining digital transformation by combining cutting-edge technology with a culture focused on innovation, sustainability, and impact. Our team of over 1,600 professionals delivers high-impact software and digital services that empower clients to reach new heights. As part of Motivus, you’ll not only work on groundbreaking solutions that drive change but also enjoy ample opportunities for professional growth, skill development, and career advancement. Join us to collaborate with passionate individuals dedicated to building a future where technology and human potential thrive together.

Position Overview

The Performance & Insights Analyst turns campaign and first-party data into clear, actionable insights that drive marketing performance. This role measures CRM and Loyalty results, identifies optimization opportunities, and delivers decision-ready reporting. With strong understanding of consumer data models and KPIs, it connects data across channels to uncover success drivers and ensure strategies are measurable and aligned with business goals. The role bridges business and technical teams, ensuring insights are accurate, contextualized, and embedded into decision-making.

Key Responsibilities

Data, Measurement & Optimization:

• Define, track, and evolve key KPIs related to CRM & Loyalty campaigns, 1P data collection, consumer engagement, and conversion.

• Conduct in-depth performance analysis of journeys, emails, promotions, and 1P data programs— translating results into actionable insights.

• Identify performance trends and improvement opportunities across channels (email, push, paid media) and make strategic recommendations to optimize activation tactics.

• Build and maintain campaign scorecards, benchmarks, and post-campaign reporting frameworks that standardize measurement across markets.

• Ensure insights are contextualized, relevant, and easily understood by non-technical stakeholders (e.g., brand teams, content, CRM).

Strategic Enablement:

• Serve as the analytical lead for the Direct Marketing team—contributing to quarterly and annual performance reviews, forecasting, and strategic planning.

• Partner with CRM & Data Activation leads to embed data learnings into segmentation strategies, journey design, and audience logic.

• Actively monitor in-flight campaigns to detect early signals of performance or issues and propose realtime adjustments where needed.

• Translate business questions into data-driven hypotheses, working with analytics or data teams to validate and explore.

• Contribute to the development of measurement best practices, uplift modeling, and experimentation frameworks.

Required Experience & Capabilities

• 5+ years of experience in data analysis, performance reporting, or marketing analytics roles, ideally within CRM, Loyalty, or Consumer Engagement contexts. • Strong understanding of 1P data strategies, CRM metrics (open rate, CTR, CVR, etc.), and lifecycle campaign performance tracking.

• Skilled in interpreting marketing performance data and transforming complex datasets into actionable business insights.

• Comfortable working with relational data models and understanding entity relationships within platforms such as Salesforce CDP or CRM databases.

• Experience using analytical tools (Excel, Power BI, Tableau, Google Analytics, etc.) to generate clear visualizations and reports.

• Proven ability to communicate insights clearly and confidently to both technical and non-technical stakeholders.

• Proactive mindset with strong business acumen and curiosity to challenge assumptions and uncover opportunities.

Preferred Qualifications

• Experience in CPG, retail, or loyalty-driven industries with high volume of direct-to-consumer campaigns.

• Familiarity with Salesforce Marketing Cloud, Salesforce CDP, or similar platforms.

• Exposure to A/B testing, experimentation frameworks, or incremental lift analysis.

• Understanding of marketing funnel metrics, engagement trends, and cohort analysis.

• Background in consumer segmentation, retention modeling, or attribution analysis is a plus.

Why Join Us?

• Grow Your Career: Expand your skills and take on leadership opportunities within global CRM initiatives.
• Work on Emerging Tech: Engage with enterprise-grade CRM ecosystems like Salesforce Marketing Cloud and cutting-edge digital marketing tools.
• Collaborative Environment: Partner with cross-functional teams and diverse stakeholders who value your insights.
• Learning and Development: Access continuous learning opportunities to develop your career within Motivus.
• Client-Centric Approach: Contribute to high-impact digital campaigns for world-class clients and brands.

Our Values

• Culture of Innovation: We pursue innovation relentlessly, encouraging our teams to explore new ideas and technologies.
• Responsibility: We give back to the communities that support us and our clients.
• Learning & Development: Our employees lead, learn, and grow—supporting themselves and our clients.

Motivus is an equal opportunity employer and encourages diversity and inclusion in the workplace.