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Key Responsibilities
MEDIA PLANNING
- Define the media strategy for the Switzerland market, aligned with the Maison's global framework.
- Implement the yearly planning across all media platforms: Print, OOH, and Digital.
- Assess patrimony in Print and OOH on a yearly basis.
- Manage media planning campaigns (online and offline), from brief to implementation, tracking, optimization, monitoring, reporting and evaluation of performance.
- Manage Media budget and ensure accurate sizing and yearly landing.
- Coordinate COOP Media, working closely with the local Commercial team.
- Ensure the offline and online campaigns setup with high professional requirements, following the guidelines and ensuring the brand safety.
- Share creative brief and production through Picto.
- Validate preview to the agency.
- Follow the campaigns monitoring and optimization.
- Identify best practices from competition or other key players, as well as key trends in the market.
- Manage the day-to-day relationship with the media agency and nurture a strong collaborative partnership.
- Set clear objectives and KPIs for the local Mediacom teams.
- Evaluate the agency on a yearly basis on local missions, and provide regular feedbacks to local Mediacom teams on operations and level of service.
- Build and maintain strong relationships with key local publishers.
- Partner with local PR team to set up a combined strategy per title.
- Master’s degree in marketing and/or communication
- 5-8 years of professional experience working in advertising or related agency
- Preferable experience in international luxury brands
- Strong communication & Influential skills
- Strong ability to build effective working relationships with different parties
- Excellent strategic planning skills with comprehensive thinking
- Strong command of both written and spoken English & French
- Strong Analytical skills and use of Excel
- Digitally savvy
- Self-motivated, positive attitude and team player
Close collaboration with an engaged and dedicated team is there to support you to succeed in this challenging and exciting role. During your time with us, you will get familiar with our know-how and gain practical insights into different business areas.
Best of all, you will grow in a stimulating environment with excellent working conditions and attractive benefits!
APPLY NOW IF YOU ARE THE UNIQUE TALENT WE ARE LOOKING FOR!
Key Skills
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