The future of property is liquid, democratised, and debanked.

https://loafmarkets.com.au/

We're calling upon Marketing Mavericks who find uni boring, think corporate would never truly allow them to shine, and want to be part of a startup that's breaking down the walls of Australia's most exclusive asset class.

Who We Are

Loaf Markets is a funded fintech/blockchain startup with an iconoclastic team from Citadel, Immutable, TikTok, Microsoft, Macquarie Capital, and other companies you guys hear way too much of. We're not just building a platform. We're igniting a revolution. We're creating the first truly liquid exchange for any asset class you can imagine - starting with $10-$50M luxury properties in the most exclusive Australian suburb (think point piper, Vaucluse Mosman etc). Using our proprietary AI-driven market-making system, we're providing guaranteed liquidity and tight spreads to assets that have been trapped in illiquidity for centuries.

We're making prestige property accessible to everyone—rich, poor, or middle class—without the soul-crushing barriers of debt, stamp duty, or being at a bank's mercy. We're stripping away centuries of financial servitude and giving people true ownership, true liquidity, and true sovereignty over their wealth.

What You'll Could be Involved With:

Content Strategy & Storytelling Own the creative direction. Decide what stories we tell based on our shared vision, how we tell them, and which platforms amplify them best. Create engaging content that makes luxury property feel accessible and our team feel real. Turn complex tokenization into cultural currency. Make people feel the revolution, not just understand it.

Influencer & Media Orchestration Build the network that spread the word. Identify which voices matter - finance educators, everyday vloggers, real estate agents, crypto natives, lifestyle aspirants—and craft stories that make them see the vision. Negotiate partnerships, coordinate ambassadors, and turn UGC into a distributed content engine. You're not just doing outreach - you're building a coalition.

Community Cultivation & Growth Hacking Engineer conversations that spread. Drop into Reddit threads with perspectives that shift how people think about property ownership. Turn Twitter discourse into Loaf touchpoints. Expand a waitlist that people brag about being on. Test messaging angles, identify viral hooks, and iterate relentlessly. You're part strategist, part anthropologist, part agent of chaos.

Experimentation & Performance Architecture

Nothing is sacred. Test everything. What content format converts? Which influencer tier drives quality signups? Does aspirational messaging beat anti-establishment rage? Build the feedback loops, track what matters, kill what doesn't work, and double down on what does.

What We Want

No boring corporate vibes here: we want disruptors, storytellers, and cultural architects with bold ideas, unique social strategies, and content that stops the scroll.

We need people who understand this isn't just about marketing a product—it's about sparking a movement. We're democratising wealth. We're debanking an entire generation. We're making property ownership feel like culture, aspiration, and rebellion all at once.

Bonus points if you:

• Already run or manage a creator or influencer social media page(s)
• Have a natural instinct for what resonates online and can turn complex fintech into irresistible narratives
• Have experience with crypto or any kind of stock trading.

Compensation

Outsized but output-based: with potential for equity.

Because if you help us build this movement, you should own a piece of it.