Role Overview

The Performance Marketing Director will be responsible for developing and executing high-impact, integrated consumer marketing campaigns. This role requires a proven track record in Web3 marketing, deep knowledge of blockchain-based financial products, and the ability to engage both crypto-native and mainstream audiences. The successful candidate will combine strategic vision with operational excellence to deliver measurable results.

Key Responsibilities

• Campaign Strategy & Execution
• Design and implement data-driven B2C campaigns that promote card issuance solutions and drive user acquisition and retention.
• Lead campaign development across digital, social, partnerships, content, events, and influencer marketing.
• Ensure campaigns align with business objectives, brand guidelines, and regulatory requirements.
• Market & Consumer Insights
• Leverage consumer insights, competitive analysis, and industry trends to shape campaign strategy.
• Translate complex Web3 concepts into clear, consumer-friendly narratives that build trust and adoption.
• Cross-Functional Collaboration
• Partner with Product, Growth, Compliance, and Business Development teams to deliver cohesive campaigns.
• Work with creative team to ensure high-quality execution.
• Performance Measurement & Optimization
• Define campaign KPIs and establish frameworks for tracking performance and ROI.
• Use analytics and market data (both on-chain and off-chain) to optimize campaigns and inform future strategies.

Qualifications

• 8+ years of experience in marketing, with relevant experience in B2C Campaign marketing
• Demonstrated success in leading large-scale B2C campaigns within the Web3, blockchain, crypto, or fintech industry (mandatory).
• Strong knowledge of digital and performance marketing, consumer lifecycle management, and brand strategy.
• Experience engaging with both crypto-native communities and mainstream consumer audiences.
• Exceptional leadership, project management, and cross-functional collaboration skills.
• Data-driven mindset with expertise in campaign analytics and performance measurement.
• Strong communication and presentation skills, with the ability to influence senior stakeholders.

About DeCard:

DeCard is a next‑generation web3 payment card that lets you spend your stablecoins seamlessly in the real world.

DeCard provides a credit limit with flexible and accessible requirements. At the core of this offering is D-Vault, an exclusive account with innovative digital features. D-Vault supports seamless reconciliation and payment tracking, allowing your spending and repayments to be managed efficiently through a single system. This seamless integration puts you in full control of your finances.

Powered by DCS Card Centre (formerly Diners Club Singapore) and backed by over 50 years of card-issuing heritage, DeCard blends decades of trust with Web3 innovation, underpinned by a deep commitment to security, governance, and regulatory compliance.