About us: 

Herbs of Gold was born in 1989, focusing on promoting health and well-being throughout all of Australia. For over 30 years, we have been devoted to producing a 'gold standard' range of therapeutic herbal and nutritional supplements to nourish Australians with quality products. Our range today includes over 100 herbal, vitamin, mineral, nutrient formulations. Herbs of Gold has a team of highly qualified experienced naturopaths, herbalists and nutritionists that focus on developing products to suit people of all ages, life stages and personal preferences. We pride ourselves on our strong vegan-friendly range that is low allergy and free from artificial colours, flavours, and sweeteners.

About the role:

We are excited to welcome a Product Manager to our growing team, based at our brand-new head office in Mascot. This newly created role will be critical in shaping our product strategy and innovation roadmap across the health and wellness space. Reporting to the Head of Marketing, the Product Manager will sit at the intersection of marketing, sales, regulatory, and operations. You will drive both strategic direction and hands-on execution for our product portfolio. This is a unique opportunity to lead category innovation, product lifecycle planning, and customer-focused product development across our 120+ SKU range. You’ll play a vital role in ensuring we deliver the right products to the right consumers at the right time, while maximising commercial outcomes and safeguarding compliance.

Some of the key responsibilities for this role include:

• Trendspotting & Market Analysis - Monitor consumer trends, competitive launches, and ingredient innovations to guide product direction.
• Portfolio Strategy - Balance core products, innovations, and premium extensions while managing product lifecycle including packaging refreshes, discontinuations, and range reviews.
• Innovation - Lead new product development from concept to launch. Work closely with R&D, regulatory, and supply chain to bring differentiated, compliant products to market.
• Retail & Channel Strategy - Tailor product pipelines for various retail partners (e.g. pharmacy and health food) and support category reviews with compelling insights and solutions.
• Cross-Functional Collaboration - Align with marketing, sales, finance, and operations to support campaigns, pricing strategy and channel growth.
• Brand-Building - Champion consumer trust through transparent labelling, sustainable packaging, and value-led product design.
• Strategic Growth Projects - Contribute to key strategic initiatives including range consolidation, brand extensions, potential entry into new channels.
  

You’re a commercially minded and strategically driven category/product marketing professional with a strong understanding of consumer-led innovation. You love working cross-functionally, diving into data, and delivering products that solve real consumer needs.

Ideally, you will have:

• 3 - 5 years of experience in category or product management/product marketing (health, wellness, FMCG or similar category preferred)
• A track record of successful product launches and lifecycle management
• Strong commercial acumen across pricing and margin
• Excellent communication skills and the ability to influence across teams and levels
• Familiarity with regulatory and compliance frameworks (TGA highly regarded – not essential)
• Passion for wellness, innovation and creating products that make a real difference

Working at Herbs of Gold: 

Our people have made our company what it is today, and in return we are focused on creating a supportive environment for them to flourish and grow. With big plans for 2026 across people, place and purpose, there couldn’t be a more exciting time to join our team. Here are just some of the benefits of working with us:

• Complimentary daily breakfast, snacks, coffee, and tea when in our Mascot head office
• Generous staff discount on our product range
• Employee Assistance Program for you and your immediate family
• Wellbeing Fund to reimburse an eligible health and wellness expense
• Access to discounted gift cards and novated leasing options

Inclusion:

We believe diversity makes us stronger. Herbs of Gold is committed to creating an inclusive, respectful workplace where everyone feels valued and supported. We welcome people from all backgrounds to grow with us and help create a healthier future for our communities and our planet. If you need support during the recruitment process, we’re here to help.

Applications (including cover letter + CV) can be submitted via our Careers page or sent to [email protected].