CRM Specialist
PhotowallSweden6 days ago
Full-timeRemote FriendlyOther
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CRM Specialist to the Digital Marketing Team at Photowall
At Photowall, we’re more than a global leader in custom-made wallpapers and wall murals - we’re passionate about transforming spaces and bringing design to life. With a presence in over 20 markets, we’re on an exciting journey of growth. Our vision is to keep expanding, both geographically and through innovative new products. As proud members of the Network of Design (NOD), we’re constantly pushing the boundaries of interior design and digital communication.
We offer a dynamic, fast-paced environment where creativity meets data, and where your ideas can make a global impact.
About The Role
As CRM Specialist at Photowall, you will play a key role in developing, executing, and optimizing our customer communication and retention strategies. Working closely with the Head of Digital Marketing, you’ll manage and evolve our CRM setup in Klaviyo, ensuring personalized and high-performing customer journeys across all touchpoints.
Your work will go beyond email - you’ll also explore new communication channels such as RCS and WhatsApp, helping us connect with our customers in smarter and more meaningful ways.
This is a hybrid role, balancing strategy and hands-on execution. You’ll have the opportunity to drive both day-to-day activities and long-term innovation within one of Europe’s most forward-thinking e-commerce companies, where technology, data, and marketing creativity go hand in hand.
Key Responsibilities
At Photowall, you’ll be part of a tight-knit digital marketing team where innovation, collaboration, and personal growth are at the core. You’ll have the chance to influence our CRM strategy globally, contribute to exciting new initiatives, and work in a company that truly values creativity and experimentation.
We believe in empowering our team members to explore new ideas - and in creating an environment where data meets design to deliver exceptional customer experiences.
At Photowall, we’re more than a global leader in custom-made wallpapers and wall murals - we’re passionate about transforming spaces and bringing design to life. With a presence in over 20 markets, we’re on an exciting journey of growth. Our vision is to keep expanding, both geographically and through innovative new products. As proud members of the Network of Design (NOD), we’re constantly pushing the boundaries of interior design and digital communication.
We offer a dynamic, fast-paced environment where creativity meets data, and where your ideas can make a global impact.
About The Role
As CRM Specialist at Photowall, you will play a key role in developing, executing, and optimizing our customer communication and retention strategies. Working closely with the Head of Digital Marketing, you’ll manage and evolve our CRM setup in Klaviyo, ensuring personalized and high-performing customer journeys across all touchpoints.
Your work will go beyond email - you’ll also explore new communication channels such as RCS and WhatsApp, helping us connect with our customers in smarter and more meaningful ways.
This is a hybrid role, balancing strategy and hands-on execution. You’ll have the opportunity to drive both day-to-day activities and long-term innovation within one of Europe’s most forward-thinking e-commerce companies, where technology, data, and marketing creativity go hand in hand.
Key Responsibilities
- Manage and optimize Photowall’s CRM platform (Klaviyo): structure, automations, segmentation, and A/B testing.
- Develop and execute CRM strategies to increase customer engagement, loyalty, and lifetime value (CLV).
- Lead the exploration and implementation of new communication channels, including RCS and WhatsApp.
- Plan, build, and analyze multi-market CRM campaigns together with our copy, design, and performance teams.
- Ensure a data-driven approach to communication and reporting.
- Collaborate closely with the Head of Digital Marketing and cross-functional teams to align CRM activities with broader marketing goals.
- Has 3+ years of CRM or marketing automation experience within e-commerce or D2C.
- Is hands-on and analytical, with a passion for turning insights into action.
- Has experience working with Klaviyo or similar CRM platforms.
- Understands customer segmentation, retention strategies, and A/B testing.
- Is curious and proactive, eager to test new tools and channels like RCS, WhatsApp, or SMS.
- Communicates clearly and enjoys collaborating with both creative and technical colleagues.
- Experience working with BI tools such as BigQuery, Looker Studio, or similar analytics platforms is considered a strong merit.
At Photowall, you’ll be part of a tight-knit digital marketing team where innovation, collaboration, and personal growth are at the core. You’ll have the chance to influence our CRM strategy globally, contribute to exciting new initiatives, and work in a company that truly values creativity and experimentation.
We believe in empowering our team members to explore new ideas - and in creating an environment where data meets design to deliver exceptional customer experiences.
Key Skills
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