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Your New Role
As Marketing Manager, you will play a key role in setting the commercial strategic direction of the affiliate within the cardiometabolic therapy area. You will be leading the cross-functional brand team to shape and execute the marketing strategy in order to achieve short and long term business objectives and thus maximize the potential of our brands/portfolio and cultivate positive environment for the marketing team by empowering, coaching and supporting professional growth. This position is a people manager role with 5 direct reports.
You will also:
- Lead the team to develop and implement data-driven marketing strategies to personalize customer engagement and direct the development and implementation of strategic and tactical plans of the brands in the cardiometabolic portfolio
- Develop strong relationships with key stakeholders establishing Novo Nordisk as the preferred partner leading the way in cardiometabolic diseases, translate strategy into successful execution by setting specific and measurable objective and communicate marketing strategy, brand positioning and key messages to the internal stakeholders to ensure organizational understanding and alignment
- Ensure successful execution of marketing plans, co-working with cross-functional brand team and field team on challenges, risks, objectives and outcomes, monitor and evaluate the effectiveness of marketing campaigns, adapt tactical plans to optimize reach and impact and assess market dynamics and trends, monitor and report on product performance using relevant metrics to achieve targets and to guide future oriented strategies.
- Evaluate consumer behaviour and leverage customer insights from healthcare professionals to make informed decisions and adapt marketing strategies, utilize advanced analytics to identify emerging market trends. Analyze and identify opportunities for growth, adopt fail fast approach and apply agile learnings.
- Develop and execute multi-channel marketing campaigns and innovative projects to improve health outcomes of people with cardiometabolic diseases and enhance customer experience.
- Prepare marketing forecasting and budgeting by using analytics and data sources, track sales volume, revenue and cost against forecasts, manage and allocate the marketing budget to maximize impact and ensure a high return on investment
Your New Department
Novo Nordisk is a global healthcare company with more 100 years of innovation and leadership in diabetes care. This heritage has given us experience and capabilities that also enable us to help people living with obesity, haemophilia, growth disorders and other serious chronic diseases. We’re a dynamic company in a dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. Cardiometabolic Marketing Department is responsible for marketing, business development and market insight gathering for inline and pipeline products in cardiometabolic therapy areas with an ambitious team of professionals with strong business acumen, effective collaboration and innovative thinking.
Your Skills & Qualifications
- Minimum 5 years of marketing experience in the pharmaceutical industry (Consumer health and/or FMCG experience is a plus) with proven track record in brand management, product launches, marketing strategy development and execution
- People management experience with direct reports
- Bachelor’s degree, preferably in Marketing, Pharmacy, Science or a Business Management related discipline
- Fluency in both written and spoken English and Turkish. Excellent verbal, written and interpersonal communication skills with tailoring content to specific audiences.
- Strategic thinking and analytical skills with result-oriented and forward-looking focus
- Strong collaboration within business unit and across various functions
At Novo Nordisk, we don’t wait for change. We drive it. We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop, we seize them. From research and development, through to manufacturing, marketing and sales – we’re all working to move the needle on patient care.
What We Offer
There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.
Deadline
Apply before 11th November 2025. Applications are reviewed on an ongoing basis
Novo Nordisk is currently in the process of adjusting job titles globally. Please note that the job title listed in this advertisement may be subject to change. More detailed information will be provided during the recruitment process.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.
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