Department: Digital Marketing & E-Commerce

Reports to: Managing Director / Head of Marketing

Location: Turkey

MOEVA London is a luxury swimwear and resort wear brand known for its timeless design, innovative craftsmanship, and architectural elegance. As we expand our digital presence globally, we are looking for a results-driven and technically skilled E-Commerce & Digital Performance Manager to increase website traffic, boost online sales, and elevate the customer experience across all digital touchpoints.

The E-Commerce & Digital Performance Manager will lead the strategy, execution, and optimization of MOEVA’s online sales channels. This role blends technical e-commerce management, digital marketing execution, and customer experience optimization. The ideal candidate is analytical, creative, and proactive — passionate about growing traffic, improving conversion rates, and delivering a premium luxury experience online.

• Develop and implement digital strategies to increase qualified website traffic and brand visibility.
• Execute paid media campaigns across Google Ads, Meta, TikTok, and Pinterest to drive new customer acquisition.
• Manage and optimize SEO/SEM performance, including keyword strategy, backlinks, and content optimization.
• Collaborate with content and social media teams to align storytelling with traffic-driving initiatives.
• Analyze traffic sources and ROI to identify and scale high-performing channels.

• Continuously improve site UX/UI, navigation, and mobile responsiveness to create a seamless luxury shopping experience.
• Conduct A/B testing, heatmapping, and CRO (Conversion Rate Optimization) experiments.
• Personalize customer journeys using CRM tools (Klaviyo, HubSpot, or similar) and behavioral data.
• Oversee customer service touchpoints to ensure premium standards and satisfaction.
• Work with developers to enhance site speed, checkout flow, and on-site engagement.

• Manage daily online operations via Shopify.
• Ensure product uploads, visuals, pricing, and descriptions are accurate and SEO-optimized.
• Coordinate inventory visibility and sync with warehouse and logistics systems.
• Collaborate with creative and merchandising teams to maintain a cohesive digital storefront.

• Track KPIs such as traffic, conversion, AOV, ROAS, and customer lifetime value.
• Build dashboards using Google Analytics 4, GTM, and Looker Studio for actionable insights.
• Present monthly performance reports and strategic recommendations to leadership.
• Use data to identify opportunities for retention, upselling, and cross-selling.

• Bachelor’s degree in Marketing, Business, or Data Analytics.
• 4–7 years of e-commerce and performance marketing experience, ideally within luxury fashion or lifestyle.
• Hands-on experience with:
• Shopify, Google Ads, Meta Ads, GA4, GTM, Klaviyo, SEMrush/Ahrefs, and CRO tools.
• Proven track record of increasing website traffic and improving conversion rates.
• Strong understanding of UX/UI, analytics, and customer journey mapping.
• Analytical mindset with excellent attention to detail and problem-solving skills.
• Passion for luxury fashion, digital innovation, and delivering world-class customer experiences.

• Opportunity to shape and grow MOEVA’s global digital presence.
• Creative and collaborative environment in a luxury fashion brand.
• Competitive salary and performance-based bonus.