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AI-Powered Job Summary
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As OneBullEx continues its rapid expansion, we are looking for a Business Development Manager to accelerate ecosystem growth — driving user acquisition, trading volume, and long-term engagement through strategic relationships with KOLs, communities, and ecosystem partners.
Role Summary
You will take ownership of developing, managing, and scaling the OneBullEx partnership ecosystem — spanning KOLs, influencers, trading communities, affiliates, and institutional or project partners.
Your goal: grow the network, increase platform visibility, and drive measurable trading activity and retention.
Key Responsibilities
- Ecosystem Growth: Design and execute strategies to expand OneBullEx's footprint across the crypto ecosystem, focusing on traders, KOLs, communities, and project collaborations.
- Partnership Management: Identify, negotiate, and manage partnerships with KOLs, influencers, trading communities, and affiliates to generate sustained user growth and trading volume.
- Campaign Execution: Collaborate with marketing and product teams to launch campaigns — such as influencer-led trading challenges, AMAs, or referral promotions — that amplify brand reach and user activity.
- Performance Analytics: Track and optimise metrics including new user sign-ups, first-time deposits (FTDs), trading volume per partner, ROI, and partner engagement.
- Cross-Team Collaboration: Work with marketing, operations, and data teams to ensure partnership campaigns align with broader growth goals and exchange incentives.
- Market Awareness: Stay informed about trends in influencer marketing, trading community dynamics, and competitive partnership models across the crypto landscape.
- Community Integration: Support creation of a connected and engaged OneBullEx ecosystem by linking users, KOLs, and affiliate networks through joint initiatives and consistent brand presence.
- Lifecycle Ownership: Manage the entire partner journey — from outreach to deal structuring, onboarding, activation, performance tracking, and long-term relationship management.
- 3+ years of experience in business development, partnerships, or growth roles in a crypto exchange environment
- Strong understanding of crypto trading (spot, futures, derivatives) and user acquisition mechanics.
- Proven ability to build and scale partnership ecosystems — including KOL networks, influencer collaborations, and community engagement.
- Excellent communication and negotiation skills, with the ability to balance creativity and data-driven execution.
- Analytical mindset — comfortable working with metrics like conversion, trading volume, and ROI.
- Self-starter who thrives in a fast-moving, high-growth environment and can execute with minimal supervision.
- Demonstrated understanding of crypto user behaviour and trading communities.
- Prior experience in growth or BD roles at top-tier crypto exchanges or ecosystem-driven blockchain projects.
- Existing network of KOLs, influencers, or trading communities within the crypto space.
- Proven track record of delivering measurable results — i.e. driving user acquisition, FTDs, or trading volume through partnership channels.
- Experience designing and managing incentive structures (affiliate programs, volume-based rewards, tiered partnership systems).
- Familiarity with crypto marketing trends and compliance guidelines.
- Growth in number and quality of ecosystem partners (KOLs, affiliates, communities).
- Number of new users and traders driven by partnership channels.
- Increase in trading volume, active traders, and user retention from partner sources.
- Efficiency metrics — e.g. cost per acquisition (CPA), cost per trading volume.
- Partner ROI, engagement rate, and conversion of community members to active users.
- Strength and sustainability of the partnership ecosystem over time.
- Opportunity to shape and scale OneBullEx's global partnership ecosystem from the ground up.
- Competitive compensation structure including performance-based bonuses tied to trading and user growth.
- Flat, agile structure — work directly with leadership to define strategy and drive execution.
- Access to a high-impact role in one of the fastest-moving segments of crypto trading.
- Collaborative environment with autonomy to build creative partnership strategies.
Key Skills
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