Designer

The Senior Designer plays a critical role in the Marketing team by shaping the visual identity and creative direction of campaigns. Their purpose can be broken down into several key functions

Responsibilities

• Brand Consistency and Identity
• Ensure that all visual aspects are maintaining a consistent look & feel across all platforms, aligning with the target audience, to deliver creative that will support the business goals.
• Creative Vision
• Translates marketing strategies into compelling visual concepts, whether for advertising campaigns, social media posts, website design, or printed materials.
• Collaboration with Social Media
• Works closely with social media and other team members to help integrate text and messages with visuals into a cohesive message
• Appeal
• Create engaging content that stands out, while ensures that the creative is in line with the brand
• Quality
• Review and approve final designs, ensuring the outcome aligns with the brand’s goals and standards, and is free of errors.
• Development of Media Buy assets in accordance with the monthly media buy requirements
• Support with Live Draw content as per the Brand Marketing Manager’s brief and the requirements of the events management team
• Manage production budgets and schedules
• Responsible for the filing and safekeeping of all creative assets across the business
• Organize and maintain all marketing-related content on shared folders
• Be responsible for maintaining company equipment used for photography, videography, storage
• Once content is delivered, oversee the distribution of assets to relevant team: Activations/PR team, Digital & Social Media team, eCommerce team, Customer Service team

Qualifications

• Previously worked in an advertising agency in a creative role
• Comfortable with using design platforms (Adobe Creative Suite) and video content generation platforms (e.g. Adobe After Effects)
• Knowledge in photo shooting & videography. Oversee post-production processes like video editing, motion graphics and photo retouching
• Compliance & Ethical Guidelines: ensure that all creative work aligns with the brand’s values and complies with industry standards and guidelines (GCGRA bylaws - creative is not misleading and appealing to minors)