User Acquisition Manager Team Lead (Meta)
United TechUkraine16 hours ago
Full-timeRemote FriendlyMarketing, Sales
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As a User Acquisition Manager Team Lead (Meta), you’ll drive Meta marketing strategy for multiple high-growth products while leading a team of talented UA Managers. With a six-figure monthly budget at your disposal and the freedom to shape processes, you’ll mentor your team, build acquisition frameworks, and scale growth through data-driven decisions. This is a leadership role for someone who combines strategic thinking, strong people management, and deep Meta expertise.
About the company: United Tech is a global IT product company shaping the future of real-time social connection. With millions of users across North America, Europe, LATAM, and MENA, we build next-gen mobile and web apps for live-streaming and social networking. Our platforms enable connection at scale fast, interactive, and deeply engaging. The market is projected to exceed $206B by 2030, and we are already leading the evolution. Founded in Ukraine, scaling worldwide. Are you in?
In this role you will
About the company: United Tech is a global IT product company shaping the future of real-time social connection. With millions of users across North America, Europe, LATAM, and MENA, we build next-gen mobile and web apps for live-streaming and social networking. Our platforms enable connection at scale fast, interactive, and deeply engaging. The market is projected to exceed $206B by 2030, and we are already leading the evolution. Founded in Ukraine, scaling worldwide. Are you in?
In this role you will
- Build, mentor, and lead the Meta UA team (2–5 people): set goals, prioritize tests, and conduct performance reviews
- Develop and execute Meta Ads strategy (Mobile + Web2App + App2App) for company products
- Build Meta infrastructure for traffic acquisition — accounts, credit lines, integrations, and landing assets
- Plan and manage large-scale budgets ($300K–1M+ monthly)
- Monitor and optimize key performance metrics: CPA, CTR, IPM, CR, ROAS, LT0/LT7 ROMI
- Design and implement creative and funnel testing frameworks across creatives, landings, and geos
- Collaborate closely with Product, Analytics, and Creative teams to maximize ROMI
- Build and optimize Web2App (Click → Landing → App Store → Install) and App2App (App → Deep Link → Install/Purchase) funnels
- Prepare regular reports and presentations based on test results and insights
- Maintain close communication with ad network managers
- Initiate and validate new hypotheses to scale growth
- Proven experience in mentoring and leading a UA or performance marketing team
- 3+ years of hands-on experience running Meta Ads for mobile apps (iOS/Android)
- Strong expertise with Web2App and App2App funnels
- Advanced knowledge of Ads Manager, Business Manager, Events Manager, and Conversion API
- Experience with MMPs (AppsFlyer, Adjust)
- Understanding of SKAN 4.0, iOS privacy limitations, and optimization for SKAdNetwork
- Strong analytical mindset, with experience in BI tools (Tableau, Power BI)
- Deep understanding of creative pipelines — testing, iteration, IPM/CTR analysis, and scaling frameworks
- Experience with automation for campaign testing, bidding, and management
- Upper-Intermediate+ English for communication and documentation
- Systematic mindset, attention to detail, and ownership attitude
- Experience prioritizing hypotheses and building UA testing systems
- Ability to sync cross-functional teams (UA, Product, Creative)
- Growth mindset: ready to test, fail fast, and iterate faster
- Care and support:
- 20 paid vacation days, 15 sick days, and 6 additional days off for family events
- Up to 10 additional days off for public holidays
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events, corporate gifts, and stylish merch
- Financial and legal support
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
- Comfortable working environment:
- Work from our Kyiv hub or remotely with a flexible schedule
- Workspace rental reimbursement in other cities and abroad
- Modern equipment or depreciation of your own tools
- Investment in your future:
- Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
- 70% of our heads and leads have grown into their roles here – so can you!
- Performance-oriented reviews and Individual Development Plans (IDPs)
- Reimbursement for professional courses and English classes
- Corporate library, book club, and knowledge-sharing events
- Intro with recruiter
- Tech interview
- Test task
- Bar- Raising
- Reference check
- Offer
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