Product Marketing Manager
Precoro | B Corp CertifiedUkraine4 days ago
Full-timeMarketing
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We are seeking a strong, authoritative Product Marketing Manager to lead our go-to-market strategy, own the product narrative, and significantly influence key product decisions within our B2B SaaS environment
We are seeking a strong, authoritative Product Marketing Manager to lead our go-to-market strategy, own the product narrative, and significantly influence key product decisions within our B2B SaaS environment
🔥 What You’ll Own: Your Scope of Influence
This is a high-impact, high-autonomy role that touches every aspect of the customer journey, from awareness to adoption and expansion.
We are looking for an autonomous leader capable of driving processes and influencing strategy with data.
At Precoro, we value execution, transparency, and ownership. Here, you will directly influence product strategy, drive adoption, and shape how thousands of users experience our solutions globally.
We are seeking a strong, authoritative Product Marketing Manager to lead our go-to-market strategy, own the product narrative, and significantly influence key product decisions within our B2B SaaS environment
🔥 What You’ll Own: Your Scope of Influence
This is a high-impact, high-autonomy role that touches every aspect of the customer journey, from awareness to adoption and expansion.
- Go-to-Market Strategy: Define and execute robust GTM strategies for all new features, major releases, and strategic integrations.
- Adoption & Engagement: Drive user education and feature adoption across all channels: website, Knowledge Base, blog, email campaigns, and in-app notifications.
- Market & Competitive Intelligence: Conduct deep-dive market research and competitive analysis to identify critical trends, strategic gaps, and market opportunities.
- Roadmap & Narrative: Own and maintain the public product roadmap, ensuring clarity, strategic alignment, and the translation of complex features into compelling value propositions.
- Channel Management: Manage the integration marketplace and website content, guaranteeing accuracy, maximum impact, and clear messaging.
- Business Optimization: Analyze customer business cases and usage data to actively optimize adoption, upsell opportunities, and cross-feature utilization.
- Enablement & Onboarding: Design and continuously improve onboarding and enablement experiences for both customers and employees.
- Cross-Functional Partnership: Partner closely with Product and Customer Success (CSM) teams to advocate for user experience enhancements and drive feature adoption metrics.
- Team Leadership: Lead and mentor a team of two content specialists, fostering their growth and ensuring content excellence.
- Performance & Reporting: Measure, analyze, and report on PMM performance using adoption, engagement, and retention metrics as core KPIs.
- Analyst Relations: Contribute to high-value analyst research and industry benchmarks (SpendMatters, Gartner, IDC), reinforcing Precoro’s market position.
We are looking for an autonomous leader capable of driving processes and influencing strategy with data.
- Experience: 3+ years in Product Marketing for B2B SaaS or complex digital products.
- Influence: Proven ability to influence product and CSM teams using data-driven insights to shape decisions.
- Mindset: A strategic thinker with a high degree of autonomy, capable of defining and building processes from scratch.
- Metrics Fluency: Strong, hands-on understanding of customer lifecycle metrics (adoption, retention, expansion).
- Tech Stack: Hands-on experience with key tools like HubSpot, Gainsight, analytics dashboards, etc.
At Precoro, we value execution, transparency, and ownership. Here, you will directly influence product strategy, drive adoption, and shape how thousands of users experience our solutions globally.
- Trust-Based Management: Zero micromanagement - your ideas and initiatives are the driving force.
- Supportive Team: An open, honest, and collaborative team culture where you are fully supported.
- Growth Investment: Reimbursement for professional learning (courses, lectures, certifications).
- Flexibility: Focus on results with flexible working hours.
- Wellness & Time Off: 26 days off annually (15 vacation days + 11 public holidays).
- Health Priority: Medical insurance (after six months) and Unlimited sick leave without requiring a medical certificate.
- Impact: Proudly assisting the Armed Forces and contributing to Ukraine’s victory
- CV screening
- Intro call with HR (Daria)
- Test assignment
- Hiring Manager interview
Key Skills
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