Marketing Analyst / Events Audience & Data Operations Analyst

📍 Location: Lisbon, Portugal

🧾 Contract Type: 12-month rolling contract

About the Client

In partnership with a leading global B2B SaaS brand, AlgoMarketing operates a Centre of Excellence (CoE) based in Lisbon, Portugal.

Role Overview

We’re seeking an Events Audience & Data Operations Analyst to manage data operations, tooling, and analytics for high-profile marketing events and executive programs.

You’ll own the full event data lifecycle — from nomination and invitation through to registration, attendance, and post-event reporting.

This includes managing integrations between booking tools and RSVP platforms, resolving identities across data sources, and maintaining a single source of truth for audience data.

You’ll deliver real-time dashboards, respond to ad-hoc stakeholder requests, and ensure next-day event reporting accuracy.

Key Responsibilities

Campaign Tracking & Reporting

• Maintain data accuracy and eliminate duplication across systems.
• Conduct regular QA audits and align with CoE data standards.
• Generate insights and metrics to support decision-making.
• Validate pipelines and reporting accuracy across campaign touchpoints.
• Deliver summaries and insights for leadership and planning sessions.

Data Integration, QA & Identity Resolution

• Manage data stitching across booking tools, CRM, partner lists, and scanner data.
• Define matching logic, validation protocols, and fallback hierarchies.
• Conduct audits to ensure data completeness and integrity.
• Apply analytical rigor to surface actionable event insights.

Measurement, Dashboards & Reporting

• Build and manage daily dashboards for Sales and Leadership.
• Deliver ad-hoc analyses for business reviews.
• Perform post-event reconciliation and KPI reporting.
• Support regional and global performance reviews with timely metrics.

Live Event Data Operations

• Provide real-time monitoring and troubleshooting for virtual/hybrid events.
• Coordinate with vendors to ensure data accuracy.
• Finalize attendance and performance figures within 24 hours of event close.

Governance, Collaboration & Process Improvement

• Act as the DACH event data lead, coordinating syncs and operational updates.
• Collaborate across Marketing, Sales, Comms, and Analytics teams.
• Document workflows and schemas for transparency.
• Identify automation opportunities to improve efficiency.
• Uphold governance standards and CoE alignment.

Requirements

• 5+ years of experience in marketing analytics, CRM performance, or campaign measurement.
• Proficiency with data visualization tools (Looker Studio, Tableau, Power BI).
• Strong knowledge of analytics and tracking tools (Google Analytics, Tag Manager).
• Familiarity with SQL or other query tools.
• Understanding of email performance metrics, attribution, and engagement funnels.
• Experience with CRM segmentation and targeting logic.
• Skilled in data storytelling and executive-level reporting.

💡 Why Join AlgoMarketing?

• Work in a global, data-driven marketing organization serving Fortune 500 clients.
• Collaborate with world-class B2B marketing experts.
• Be part of a growing Centre of Excellence driving innovation in marketing operations.
• Gain exposure to cutting-edge marketing technology and analytics platforms.