Brand Manager / Marketing Manager – CMH, Upper Gulf
Eli Lilly and CompanyQatar2 days ago
Full-timeMarketing, Sales
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At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Lilly has a legacy spanning over 140 years and is steadfast in its commitment to create high-quality medicines for patients. Grounded in our values of Integrity, Excellence, and Respect for People, we infuse these principles into every facet of our daily work. With a rich history of pioneering research and development, Lilly stands at the forefront of groundbreaking opportunities.
In this region, we are on the brink of an era of remarkable growth, one that aligns with our primary mission to unite caring with discovery to make life better for people around the world. As we embark on this exciting journey, the dedicated individuals at Lilly are positioned at the heart of our mission, driving us forward to realize our commitments to customers and patients. Recently, we were honored with the prestigious Great Place to Work award. This accolade is not just a testament to our organization’s achievements, but it also shines a spotlight on our steadfast commitment to our employees.
Job Overview
The Brand manager will be leading Gulf pre-launch and launch preparations for CardioMetabolicHealth. The individual will be responsible to deliver on the business objectives by establishing clear strategic priorities based on market insights, developing, and supporting the implementation of key tactics and spearheading innovation through internal and external benchmarking in this area.
The Brand manager will be responsible for strong cross functional collaboration to drive brand strategy, implementation and execution, while ensuring the Lilly foundational principle of results with integrity is maintained. The individual will be required to work with key global and regional stakeholders as well.
Leaning on specialized depth and breadth in strategy development, and operational excellence, this role will require complex decision-making given the significant opportunity and rewarding business challenges ahead.
Key Responsibilities
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
#WeAreLilly
Lilly has a legacy spanning over 140 years and is steadfast in its commitment to create high-quality medicines for patients. Grounded in our values of Integrity, Excellence, and Respect for People, we infuse these principles into every facet of our daily work. With a rich history of pioneering research and development, Lilly stands at the forefront of groundbreaking opportunities.
In this region, we are on the brink of an era of remarkable growth, one that aligns with our primary mission to unite caring with discovery to make life better for people around the world. As we embark on this exciting journey, the dedicated individuals at Lilly are positioned at the heart of our mission, driving us forward to realize our commitments to customers and patients. Recently, we were honored with the prestigious Great Place to Work award. This accolade is not just a testament to our organization’s achievements, but it also shines a spotlight on our steadfast commitment to our employees.
Job Overview
The Brand manager will be leading Gulf pre-launch and launch preparations for CardioMetabolicHealth. The individual will be responsible to deliver on the business objectives by establishing clear strategic priorities based on market insights, developing, and supporting the implementation of key tactics and spearheading innovation through internal and external benchmarking in this area.
The Brand manager will be responsible for strong cross functional collaboration to drive brand strategy, implementation and execution, while ensuring the Lilly foundational principle of results with integrity is maintained. The individual will be required to work with key global and regional stakeholders as well.
Leaning on specialized depth and breadth in strategy development, and operational excellence, this role will require complex decision-making given the significant opportunity and rewarding business challenges ahead.
Key Responsibilities
- Lead the CFT, including medical, regulatory, sales, market access, BI&A, and CAPRA to develop and implement customer plans, launch preparations, launch readiness sessions, operational activities for CMH
- Work with various global and regional stakeholders to ensure alignment on strategy and strategic initiatives for Gulf
- Collaborate with CFT to conduct market research, competitive intelligence, and customer insight gathering to shape brand positioning and go-to-market strategies.
- Collaborate to develop TL Mapping and Engagement plans.
- Work with Corporate affairs to develop and implement environmental shaping activities based on affiliate archetype.
- Develop operational plans and TP activates that increase deep touch points, work with MCE to expand and develop SOA partnerships.
- Achieve Brand Health goals and annual targets, manage OPEX to help ensure the company achieves its annual goals.
- Prepare the field force for launch through input into training content, tools, and launch readiness initiatives.
- Monitor KPIs and adapt tactics based on feedback and performance data.
- Bachelor's Degree (Business/ Sciences)
- 6+ years of pharmaceutical or FMCG / Consumer experience
- Ability to work across dynamic CFT
- Experience in prior Marketing Role(s), experience in mass market and pharma/consumer space is a plus
- Experience in product launch or pre-launch activities is a plus.
- Experience in leading CFT or large projects
- MBA is a plus.
- Proficient in English, proficiency in Arabic a plus.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
#WeAreLilly
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